DSpace Collection:http://ir.lib.seu.ac.lk/handle/123456789/43822024-03-20T21:17:50Z2024-03-20T21:17:50ZThe Implications of the Industry 4.0 Concept: A Review of the Fourth Industrial Revolutionhttp://ir.lib.seu.ac.lk/handle/123456789/43842021-10-18T19:36:00Z2019-01-01T00:00:00ZTitle: The Implications of the Industry 4.0 Concept: A Review of the Fourth Industrial Revolution
Abstract: The modification of the production process and technological development
have evolved deeply global industrial landscape innovation in the modern world. The
research literature concentrated on clarification, importance and implication of
technological system in the Industry 4.0 concept. The present literature represents of
lack of operating skill efforts to systematically in the new fourth revolution. The
intention of literature to contribute to the industry 4.0 concept, value and indication of
the technological system in Industry 4.0. The improving production processes and
increasing productivity and economy affecting the product life cycle impact on creating
a new business model in the new industrial paradigm. The companies adopt the
"industry 4.0" framework furthermore, many companies are not responsive about the
challenges in the framework of concept. The research focus to contribute to the
industry 4.0 concept, importance and implication of technological system.2019-01-01T00:00:00ZImpact of firm-created and user-generated social media communication on brand associationsMubarak Kaldeenhttp://ir.lib.seu.ac.lk/handle/123456789/43832021-10-18T19:34:57Z2019-01-01T00:00:00ZTitle: Impact of firm-created and user-generated social media communication on brand associations
Authors: Mubarak Kaldeen
Abstract: The purpose of this article is to study the impact of firm-created and usergenerated social media communication on brand association through Facebook. This
study evaluated 262 data sets that were generated through a standardized online survey
to investigate the impact of firm-created and user-generated social media brand
communication on brand associations, across 3 brands within the mobile network
service providers in Sri Lanka. The study was applied a structural equation modeling
technique to investigate the effects of social media communication on brand
association. The results of the empirical studies showed that both firm-created and
user-generated social media brand communication influence brand associations. This
study is pioneering in that it exposes the effects of two different types of social media
communication such as firm-created and user-generated social media brand
communication on brand association, this study of relevance for both marketers and
scholars in the era of social media. Additionally, this included the recommendations
for practitioners, strategies to create effective social media brand communication.2019-01-01T00:00:00Z