DSpace Collection:http://ir.lib.seu.ac.lk/handle/123456789/43912024-03-29T08:18:02Z2024-03-29T08:18:02ZImpact of corporate social responsibility on customer loyalty with mediating role of brand trust (with special reference of Ceylon Biscuits Limited in Colombo District)Anupama, P. A. D. Nhttp://ir.lib.seu.ac.lk/handle/123456789/53842021-02-18T16:11:13Z2019-01-01T00:00:00ZTitle: Impact of corporate social responsibility on customer loyalty with mediating role of brand trust (with special reference of Ceylon Biscuits Limited in Colombo District)
Authors: Anupama, P. A. D. N
Abstract: This study examines the effect of various corporate social responsibility (CSR)activities (market, society and environmental support) conducted by organizations oncustomer loyalty in the Ceylon Biscuits Limited of Colombo district. The interveningeffect of brand trust between various facets of CSR and customer loyalty is alsoinvestigated. The respondents of the study were 210 customers from in the Colombodistrict. The impact of CSR activities was tested with the help of regression analysis.The results of research suggest that CSR activities made in the interest of market,society and the environment have a significant and positive impact on customerloyalty. Although CSR activities made for supporting these three parts and helpfuleffect on customer loyalty in Colombo district. Brand trust mediates between the CSRfor (Customers & Local Community) and customer loyalty. Moreover, no interveningevidence of brand trust is found between the corporate social responsibility(Environmental Support) and customer loyalty. Descriptive statistics and hypothesistesting as data analysis technique while employing statistical Package for SocialScience (SPSS) as the primary data analyzing tool. Data were analyzed usingdescriptive statistics, correlation analysis and regression analysis to test theformulated hypotheses and the significance and reliability of the findings.2019-01-01T00:00:00ZImpact of relationship quality on loyalty : with special customer reference of Insurance Industry in Sri LankaSamarakoon, S. M. A. Mhttp://ir.lib.seu.ac.lk/handle/123456789/53812021-02-18T16:11:13Z2019-01-01T00:00:00ZTitle: Impact of relationship quality on loyalty : with special customer reference of Insurance Industry in Sri Lanka
Authors: Samarakoon, S. M. A. M
Abstract: Meaning of insurance is protection from financial loss. It is a form of risk managementprimarily used to hedge against the risk of a contingent, uncertain loss.An entity whichprovides insurance is known as an insurer, insurance company, or insurance carrier. Aperson or entity who buys insurance is known as an insured or policyholder. The insurancetransaction involves the insured assuming a guaranteed and known relatively small loss inthe form of payment to the insurer in exchange for the insurer's promise to compensate theinsured in the event of a covered loss. The loss may or may not be financial, but it must be‘reducible to financial terms, and must involve somethirig in which the insured has aninsurable interest established by ownership, possession, or preexisting relationship. Theinsured receives a contract, called the insurance policy, which details the conditions andcircumstances under which the insured will be financially compensated. The amount ofmoney charged by the insurer to the insured for the coverage set forth in the insurancepolicy is called the premium. If the insured experiences a loss which is potentially coveredby the insurance policy, the insured submits a claim to the insurer for processing by a claimsadjuster. The research was conducted to examine the impact of relationship quality oncustomer loyalty in insurance industry in Sri Lanka. Most of the Consumers are unwillingor not to try get an insurance policy from insurance companies and it is important tomarketers to understand the reason for that.in this research try to test whether therelationship between customer and sales people mostly impact to get the customer loyalty.The Objective of the research is to examine the impact of relationship quality on customerloyalty in insurance industry in Sri Lanka. Currently there is an intense competition in theinsurance industry, and it has become a great challenge to organizations to build long termrelationship with their customers. Primary data of the research was collected through awell-structured questionnaire. Secondary data was collected through web sites, books,articles and journals. The questionnaire consisted with five point Likert scaling questionsand conceptual framework was developed to investigate the impact of independentvariables towards customer loyalty. A total of 250 respondents were selected as a sampleto carry out the research. Convenience sampling method which comes under nonprobability and sampling was used when collecting data and SPSS 21.0 software was usedto analyze the data. Data of the study is presented by using charts & graphs and hypothesistesting is presented using the statistical tables.2019-01-01T00:00:00ZConsumer purchase intention for organic food (with special reference to Kandy and Mathale District market environment)Rathnayake, R. M. D. Shttp://ir.lib.seu.ac.lk/handle/123456789/53832021-02-18T16:11:13Z2019-01-01T00:00:00ZTitle: Consumer purchase intention for organic food (with special reference to Kandy and Mathale District market environment)
Authors: Rathnayake, R. M. D. S
Abstract: This research “consumer purchase intention towards organic foods in Sri Lanka” hasbeen conducted to find out what are the factors affecting to the intention to purchaseon organic food of family holders. Consumers are increasingly concerned about theenvironment ‘and various issues related to the global level. This change hasencouraged and the consumers has compelled to respond with “environmentally“friendly products. Due to speedy growth of industry of organic foods and increasingthe awareness among consumers, the health benefits and threats are the significantfactors to consider. The primary data has been collected using key factors affecting toorganic food measured questionnaire consisting of 45 questions were designed forintention to purchase organic food. Those were scaled on a five-point Likert-typescale. Data from 100 Family holders were gathered randomly. It was found thatmaximum number of consumers got awareness about green products. But purchaseintention of the consumers influenced with reference to the purchase of organic foods.Descriptive statistics and hypothesis testing as data analysis technique whileemploying statistical Package for Social Science (SPSS) as the primary data analyzingtool. Data were analyzed using descriptive statistics, correlation analysis andregression analysis to test the formulated hypotheses and the significance andreliability of the findings. The findings suggest that key factors are positively relatedto intention to purchase organic food. So the result is a positive and significantrelationship between key factors Health aspects, Environmental friendliness,consumer perception, Availability of organic food information and intention topurchase organic food in. And regression analysis has been used to test therelationship between the key factors and the purchase intention. Hence it is concludedthat organization should develop marketable advertisements to increase the purchaseintention of organic foods.2019-01-01T00:00:00ZImpact of social media on destination brand image, tourist satisfaction and behavioral intentions of tourist visiting PasikkudahAzath, S. Mhttp://ir.lib.seu.ac.lk/handle/123456789/53822021-02-18T16:11:13Z2019-01-01T00:00:00ZTitle: Impact of social media on destination brand image, tourist satisfaction and behavioral intentions of tourist visiting Pasikkudah
Authors: Azath, S. M
Abstract: Social media is generally adopted as an important platform in providing tourisminformation and services as well as destination marketing in this era. The aim of thisstudy is to explore how social media influences on overall destination image, overalltourist satisfaction and tourist behavioral intentions in the tourism destination analyzedfrom a tourists’ perspectives. This study proposes a structural model of the relationshipamong social media (SM), overall destination image (DD), overall tourist satisfaction(VS) and tourist behavioral intentions (BI). Tourists of Pasikuda were selected as thesamples in this study. One hundred and forty-two usable questionnaires were collected.The proposed hypothesized model was tested by linear multiple regression in SPSS.‘The results demonstrate the causal relationship among social media, destination image,tourist satisfaction and behavioral intentions. Pasikuda Tourist are generally satisfiedwith the tourism iriformation of destination presented by social media, which has ledpositive tourists’ behavioral intentions in general. The findings indicate that socialmedia as a tourism information and services platform could be used to influence thebehavioral intentions of tourists. Last but not least, its contribution and implications forthe tourist destination so as the limitation as well as future study were discussed in thisstudy.2019-01-01T00:00:00Z