DSpace Collection: 20202020http://ir.lib.seu.ac.lk/handle/123456789/54032024-03-28T14:25:35Z2024-03-28T14:25:35ZFactors influencing on customer usage of online banking: from the perspective of technology acceptance and theory of reasoned action modelsJegatheesparan, KrishnapillaiRajeshwaran, Nadarajahhttp://ir.lib.seu.ac.lk/handle/123456789/54142021-10-18T19:39:28Z2020-01-01T00:00:00ZTitle: Factors influencing on customer usage of online banking: from the perspective of technology acceptance and theory of reasoned action models
Authors: Jegatheesparan, Krishnapillai; Rajeshwaran, Nadarajah
Abstract: This study aims to examine the factors influencing the customer usage of online
banking of commercial banks in Batticaloa district. As per deduction approach,
Technology Acceptance Model (TAM) and Theory of Reasoned Action (TRA)
was used to carry out the study. Self-administered questionnaires were distributed
among 180 online banking users to collect information. A quota sampling
technique was performed in order to collect the data. The demographic variables
were measured using descriptive statistics. Correlation and multiple regression
analysis were applied to recognize the influencing factors on online banking.
Results revealed that there was a strong positive correlation between usage of
online banking and independent variables viz Usefulness, Ease of Use, Security,
Compatibility and Information Quality. The findings of simple linear regression
showed that the significant impact between online banking usage and independent
variables such as Usefulness, Ease of use, Security, Compatibility and
Information Quality. Multiple Regression Analysis revealed that the overall
model applied is significantly good enough in predicting the usage of online
banking. Further, results depicted out of five variables, Usefulness, Ease of use,
Compatibility, and Information quality, were highly significant with the usage of
online banking. However, security is not contributing much to the model. The
model exhibited an adjusted R square value of 0.89, which shows around 89% of
the variation of the dependent variable of online banking usage is explained by
independent variables. The results concluded that the Usefulness was the best
predictor of online banking usage of commercial banks in Batticaloa district,
followed by Ease of use, Information Quality, and Compatibility. Findings help
bank managers and system analysts, and customers for making better decisions.2020-01-01T00:00:00ZWhat factors affect customer adoption towards virtual banking? Study based on western province, Sri LankaAshfa, A. L. FFernando, P. I. NYapa, U. A. Shttp://ir.lib.seu.ac.lk/handle/123456789/54132021-10-18T19:40:45Z2020-01-01T00:00:00ZTitle: What factors affect customer adoption towards virtual banking? Study based on western province, Sri Lanka
Authors: Ashfa, A. L. F; Fernando, P. I. N; Yapa, U. A. S
Abstract: In the present competitive market, the banking sector plays a significant role
by managing the financial assets of the people, whereas highlights as one of
the momentous economic segments. Technological development has wayforward the virtual banking, including Teller cards, credit and debit cards, Telebanking facilities, and banking via the internet. These virtual banking facilities
highly facilitate the smooth functioning of the transaction while maintaining a
secure platform and speed. With the adoption of ICT, the banking sector in Sri
Lanka has been rapidly transformed into a virtual facilitator. The current study
identifies the factors affecting the virtual banking adoption by the customers'
end, referring to the banking customers in Western Province, Sri Lanka. Survey
method was administered and a stratified Random Sampling method was
adopted to select a sample of 400 virtual banking customers. With respect to
inferential, Exploratory Factor Analysis was adopted to identify the most
significant determinants that are influential for virtual banking adoption. As
the analysis tool, SPSS has been used. Findings highlight the most influential
11 factors for adoption of the virtual banking by the customers. As for
recommendations, enhancing the service quality and eradicate the service
barriers will enhance the competitiveness among the banking service, and
motivation towards virtual banking adaptation by the customers was
highlighted.2020-01-01T00:00:00ZImpact of visual merchandising of clothing stores on impulse buying behaviorMubarak, KaldeenMufeeth, Musthaphahttp://ir.lib.seu.ac.lk/handle/123456789/54122021-10-18T19:40:45Z2020-01-01T00:00:00ZTitle: Impact of visual merchandising of clothing stores on impulse buying behavior
Authors: Mubarak, Kaldeen; Mufeeth, Musthapha
Abstract: Due to increasing competition and the similarity of merchandise, retailers
utilize visual merchandising to differentiate their offerings from others' as
well as to improve the desirability of products. The purpose of this research
was to investigate the relationship between customer apparel impulse buying
behaviours and visual merchandising such that window display, mannequin
display, floor merchandising and promotional signage. The study was
conducted at 20 selected famous clothing stores in Ampara District. A
response of 200 fashion cloth customers was collected through the structured
questionnaire. and the multiple regression analysis was carried out using
SPSS 25 to find the relationships between customer impulse buying and visual
merchandising. The result of the present study shows that the significant
(p<0.05) positive relationship was observed among customer’s impulse
buying behaviours and window display (α1 = 0.217), mannequin display (α2
= 0.332), floor display (α3 = 0.448), and promotional signage (α4 = 0.478).
The study reveals that visual merchandising should be considered a pivotal
component of a strategic marketing plan in support of increased sale and
positive image about retailer at fashion clothing stores. Further, shows the
insight to Sri Lankan fashion retailers about types of visual merchandising
that can influence consumers' impulse buying behaviours. The study
recommends that even though impulse buying behaviour might have been
more likely associated with external factors, it is strongly related to internal
factor as well, therefore, this study could be extended to investigate both
internal and external factors through the combination of the quantitative and
qualitative research approach.2020-01-01T00:00:00ZGreen marketing mix and customer purchase intention: evidence from tourist hotelPushpanathan, AmbalamDhananjani Silva, Nishshanka Kalpahttp://ir.lib.seu.ac.lk/handle/123456789/54102021-10-18T19:40:42Z2020-01-01T00:00:00ZTitle: Green marketing mix and customer purchase intention: evidence from tourist hotel
Authors: Pushpanathan, Ambalam; Dhananjani Silva, Nishshanka Kalpa
Abstract: In the business context also environmental sustainability has become a major
focussing problem in the business context. Many businesses have adopted the green
practices for their business strategies. Green Marketing concept is very popular in
the world now, because this concept advocates to the world about the
environmental sustainability. The present study explores the influence of green
marketing mix on the purchase intention of the customers of the hotel Heritance
Kandalama. The researchers identified green marketing mix – green product mix,
green place mix, green price mix, and green promotion mix – as independent
variables and purchase intention considered as dependent variable of the study.
Structured questionnaires were issued within the sample of 116 respondents, using
convenience sampling method. The hypotheses were developed through careful
review of literature and data analysis was done by measuring the descriptive,
correlation and multiple regressions analysis in using with SPSS version 20.0
Package. The findings of the study indicated that the positive relationship was
observed between green marketing mix and customer purchase intention. Further
the results revealed that these factors highly impact on the customer purchase
intention in the hotel industry. It is found that green place mix has emerged as the
major predictor in determining the customer purchase intention. Moreover, the
study confirmed that the impact of green marketing mix on the customer purchase
intention in the hotel industry is higher than in the moderating variables of personal
factors. As this research study only covered about the Hotel Heritance Kandalama
in Dambulla, further researchers can assess other green hotels in Sri Lanka. During
data collection period, researcher faced a problem for collecting data from the
foreign customers due to COVID19. The future research study can be conducted by
collecting the data from both local and foreign customers.2020-01-01T00:00:00Z