DSpace Collection:
http://ir.lib.seu.ac.lk/handle/123456789/98
2024-03-23T19:12:53ZCover page
http://ir.lib.seu.ac.lk/handle/123456789/110
Title: Cover page0010-01-01T00:00:00ZContents
http://ir.lib.seu.ac.lk/handle/123456789/109
Title: Contents0010-01-01T00:00:00ZRelationship between the retail shopping behavior (RSB) of fast moving consumer goods (FMCG) and business performance (BP) in Ampara coastal belt (ACB), eastern province (EP) of Sri Lanka (SL)
http://ir.lib.seu.ac.lk/handle/123456789/108
Title: Relationship between the retail shopping behavior (RSB) of fast moving consumer goods (FMCG) and business performance (BP) in Ampara coastal belt (ACB), eastern province (EP) of Sri Lanka (SL)
Authors: Ismail, M.B.M
Abstract: Retail shopping behavior of fast moving consumer goods refers to the behavior of retail shoppers
towards fast moving consumer goods. Because a large number of retailers are exploring
opportunities locally and internationally retailers have to be aware of their shoppers. Therefore,
this study tries to identify type of retail shoppers; to know motives or reasons for retail shopping;
to find out retailers' opinion about retail outlet environment; to identify availability of brands for
retail shoppers and to know the relationship between shopping behavior and business
performance. 120 retail shoppers who shop from retail stores which are located in Ampara Coastal
Belt were selected in this study. It identified that of different types of shoppers, 75%, 71%, 71%
and 65% were economic shoppers, nonpersonal shoppers, nonethical shoppers and nonapathetic
shoppers. Shoppers ask for price when shopping. Retail shoppers did not shop from relatives'
groceries & grocer. They did not willfully shop from grocer. They thought the proximity rather
than relatedness. 98% of the shoppers shopped for convenience location (proximity) motives or
reasons. Shoppers opined that 76% of shoppers did not get courteous help from store personnel.
100% shopped for nice decor. 61 % of shoppers felt uninterestingly when they entered into
grocery. 67% of shoppers opined that stores had not a wide range of product i.e. choices. 62%
expressed that groceries did not sell goods at low price. These were the opinions of shoppers
regarding retail outlet environment. In case of availability of brands for retail shoppers, 72% of
groceries had not quality products. 76% of stores did not have available alternative brands. 58%
of shoppers were not brand loyalist. Finally, the relationship between shopping behavior and
business performance were tested using bivariate correlation. Correlation analysis has been
carried out as bivariate analysis after data reduction technique of PCA. Values of Pearson r
correlation between type of shopper, motives for shopping, retail store environment, product
variable and business performance are 0.447, 0.153, 0.091 and 0.254. It shows that all variable
have poor relationships since the values are below 0.5.0010-01-01T00:00:00ZInformation technology change and employees' attitude: an empirical examination in small & medium Scale industries (SMI) in Ampara district
http://ir.lib.seu.ac.lk/handle/123456789/107
Title: Information technology change and employees' attitude: an empirical examination in small & medium Scale industries (SMI) in Ampara district
Authors: Ummah, Salfiya, M.A.C
Abstract: The environment of an organization is significantly undergoing continuous, rapid changes
that have far reaching effects on organizations and their management strategies. The
significance of the study especially to business organization in SMI sector, which are
proactive to changes in Information Technology, could be very high. SMI sector plays an
important role in the economy of a country. This research focuses on two aspects: The
organizational change option - Structure, Technology, Physical setting and the people in
which the innovations in Information Technology (IT) as the most powerful change agent
that create a big challenge for SMI sector and the importance of innovations in IT in SMI
that need more and more innovative techniques in order to expand SMI sector. Many
employees in developing countries such as Sri Lanka still seem dissatisfied with the
available information and they are reluctant to accept the change so that they may leave
the organization in due course. Retention of employees in SMI sector is the most
important thing in order to maintain their survival in the industry. So, this research aims
to study the employees' attitude towards IT change and the association of between coping
with change and the employees' intention to remain in the SMI sector. Accordingly, the
findings might be immense value to Small & Medium Scale Enterprises (SMEs) in
developing countries, such as Sri Lanka, as much research has not been conducted in this
regard.0010-01-01T00:00:00Z