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E-Repository - South Eastern University of Sri Lanka
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Issue Date
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2019-12-18
Impact of customer relationship marketing on customer loyalty - a comparative study between state banks and private banks in Northern region of Sri Lanka
Jude Leon, S. A.
;
Pathmini, M. G. S.
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Author
2
Jahufer, A.
1
Ishama, M.Y.F.
1
Jayawardhana, J.R.N.N
1
Jude Leon, S. A.
1
Mubassir, A.A.M.
1
Murshitha, Seiyathu Mohammathu
1
Nafrees, A. C. M.
1
Nimsith, S.I.
1
Pathmini, M. G. S.
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Priyadharsan, S.
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Service quality
1
Amana bank
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Awareness
1
Banking industry
1
Best practices
1
Conventional banking
1
Customer loyalty
1
Customer relationship marketing
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Customer retention
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DeLone and McLean’s IS success model
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