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Issue DateTitleAuthor(s)
2020An analysis of factors impacting consumer purchase intention on herbal productsMubarak, Kaldeen
2016An analytical paper on privacy issues of consumers in unsolicited marketing campaignIrin Sutha, A.; Chitra, S.; Solomon Thangadurai, J.
2020Analyzing the motivational factors of home stay entrepreneurs: a case study of Bentota destination site, Sri LankaYasoda, V. G. K; Chalika, P.H.A.N; Silva, D. A. C
2019Consumer perception and SWOT analysis of organic food productsMania, M.; Nedumaran, G.
2016Consumer’s attitude towards green packaging: a study on Trincomalee districtMadushanka, G.; Ragel, V.R.
2019Cost and benefits, marketing and profitability factors of registered seed Paddy farmersMufeeth, Musthapha; Nusrathali, Noordeen; Majeed, U. L. A.
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2016E-tourism and roles of travel agencies: a case study of promoting Japanese inbound tourism in Sri LankaBandara, R.I.; Silva, D.A.C.
2019Effect of YouTube usage and marketing communication on brand preference.Mubarak, Kaldeen; Hilal, M. I. M.
2016An evaluation of communication network for the promotion of Japanese inbound tourism in Sri LankaSilva, D.A.C. Suranga
2016Exploring customer based brand equity: a study among the tourist hotels in the East coast of Sri LankaHilal, Mohamed Ismail Mujahid; Mubarak, Kaldeen Mohamed
2020Factors influencing on customer usage of online banking: from the perspective of technology acceptance and theory of reasoned action modelsJegatheesparan, Krishnapillai; Rajeshwaran, Nadarajah
2020Green marketing mix and customer purchase intention: evidence from tourist hotelPushpanathan, Ambalam; Dhananjani Silva, Nishshanka Kalpa
2016Impact of atmospheric design on consumer purchasing behavior at self- serving convenience storeIshar Ali, M.S.; Mubarak, K.M.
2020Impact of tourist satisfaction on their revisit’s: with special reference to wellness tourism destination sites in Sri LankaGuruge, Manori L; Suranga Silva, D. A. C
2020Impact of visual merchandising of clothing stores on impulse buying behaviorMubarak, Kaldeen; Mufeeth, Musthapha
2020Is it social media or traditional media? That influence consumer decision-making in times of pandemicIshar Ali, M. S.