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Impact of atmospheric design on consumer purchasing behavior at self- serving convenience store

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dc.contributor.author Ishar Ali, M.S.
dc.contributor.author Mubarak, K.M.
dc.date.accessioned 2017-03-10T05:02:07Z
dc.date.available 2017-03-10T05:02:07Z
dc.date.issued 2016
dc.identifier.citation Journal of Marketing Vol 1. No. 1 pp 9-16 2016 en_US
dc.identifier.issn 2513-3071
dc.identifier.uri http://ir.lib.seu.ac.lk/handle/123456789/2412
dc.description.abstract The main aim of this study was to investigate the impact of atmospheric design on consumer purchasing behavior at self-serving convenience stores in Ampara District, Sri Lanka. Today, retail industry became highly competitive with the increasing number of convenience and other types of retail stores in the area. Hence, the retailers need to be more customer focused and have to differentiate from their competitors by making their atmospheric design more attractive to consumers and to encourage them to spend more time, money, purchase more merchandises and to stimulate their repeat purchase intention. A survey research was employed to collect primary information from 292 customers from convenience stores in Ampara District. Atmospheric design factors such as, product assortment, crowd density, and store floor space were used to identify the impact of atmospheric design on consumer purchasing behavior. Convenience sampling was employed for data collection using a questionnaire with a five-point Likert scale. SPSS 20.0 was used to analyze the data. Product assortment, crowd density and store floor space have significant impact on consumer purchasing behavior at self-serving convenience stores in Ampara District. en_US
dc.language.iso en_US en_US
dc.publisher Faculty of Management and Commerce South Eastern University of Sri Lanka Oluvil # 32360 Sri Lanka en_US
dc.subject Atmospheric design en_US
dc.subject Convenience stores en_US
dc.subject Consumer behavior en_US
dc.title Impact of atmospheric design on consumer purchasing behavior at self- serving convenience store en_US
dc.type Article en_US


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