Please use this identifier to cite or link to this item: http://ir.lib.seu.ac.lk/handle/123456789/2414
Title: E-tourism and roles of travel agencies: a case study of promoting Japanese inbound tourism in Sri Lanka
Authors: Bandara, R.I.
Silva, D.A.C.
Keywords: Travel agencies
Dramatically
Utilitarian in nature
Issue Date: 2016
Publisher: Faculty of Management and Commerce, South Eastern University of Sri Lanka
Citation: Journal of Marketing, 1(1); 17-31.
Abstract: E-Tourism and Travel Agencies play a more and more important role in the tourism and hospitality industry by contributing to a large volume of transactions and revenue. Many studies have evaluated tourism websites through different research methods. Website usability in general has improved dramatically but problems remain. Very few studies focus on the use of e-tourism and roles of travel agencies in Sri Lankan context. This research uses a mixed-methods approach. The results show that e-tourism information search is mostly utilitarian in nature; the complex interface and advertising messages either confuse or were ignored by most users.
URI: http://ir.lib.seu.ac.lk/handle/123456789/2414
ISSN: 2513-3071
Appears in Collections:Volume 1, No. 1

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