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E-Repository - South Eastern University of Sri Lanka
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Journal of Information Systems and IT (JISIT)
Vol.4 No.2 (2019)
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2019
Impact of firm-created and user-generated social media communication on brand associations
Mubarak Kaldeen
2019
The Implications of the Industry 4.0 Concept: A Review of the Fourth Industrial Revolution
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Mubarak Kaldeen
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Brand Association
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Firm-created and User-generated s...
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Fourth Industrial Revolution, Ind...
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Marketing communication