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E-Repository - South Eastern University of Sri Lanka
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University Journals
Journal of Marketing
Volume 5 No.2
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Results 1-6 of 6 (Search time: 0.003 seconds).
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Issue Date
Title
Author(s)
2020
Green marketing mix and customer purchase intention: evidence from tourist hotel
Pushpanathan, Ambalam
;
Dhananjani Silva, Nishshanka Kalpa
2020
What factors affect customer adoption towards virtual banking? Study based on western province, Sri Lanka
Ashfa, A. L. F
;
Fernando, P. I. N
;
Yapa, U. A. S
2020
Impact of visual merchandising of clothing stores on impulse buying behavior
Mubarak, Kaldeen
;
Mufeeth, Musthapha
2020
Study on the relationship between destination promotion factors and tourists arrivals to Sri Lanka
Kumara, P. B. S. N
2020
Is it social media or traditional media? That influence consumer decision-making in times of pandemic
Ishar Ali, M. S.
2020
Factors influencing on customer usage of online banking: from the perspective of technology acceptance and theory of reasoned action models
Jegatheesparan, Krishnapillai
;
Rajeshwaran, Nadarajah
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Author
1
Ashfa, A. L. F
1
Dhananjani Silva, Nishshanka Kalpa
1
Fernando, P. I. N
1
Ishar Ali, M. S.
1
Jegatheesparan, Krishnapillai
1
Kumara, P. B. S. N
1
Mubarak, Kaldeen
1
Mufeeth, Musthapha
1
Pushpanathan, Ambalam
1
Rajeshwaran, Nadarajah
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Subject
1
Online Banking
1
Personal factors
1
Promotion
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Purchase intention
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Social media
1
Technology Acceptance Model
1
Theory of Reasoned Action
1
Tourism
1
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Virtual Banking
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