Journal of Marketing

Factors influencing on customer usage of online banking: from the perspective of technology acceptance and theory of reasoned action models

2021-10-18T19:39:28Z

Factors influencing on customer usage of online banking: from the perspective of technology acceptance and theory of reasoned action models Jegatheesparan, Krishnapillai; Rajeshwaran, Nadarajah This study aims to examine the factors influencing the customer usage of online banking of commercial banks in Batticaloa district. As per deduction approach, Technology Acceptance Model (TAM) and Theory of Reasoned Action (TRA) was used to carry out the study. Self-administered questionnaires were distributed among 180 online banking users to collect information. A quota sampling technique was performed in order to collect the data. The demographic variables were measured using descriptive statistics. Correlation and multiple regression analysis were applied to recognize the influencing factors on online banking. Results revealed that there was a strong positive correlation between usage of online banking and independent variables viz Usefulness, Ease of Use, Security, Compatibility and Information Quality. The findings of simple linear regression showed that the significant impact between online banking usage and independent variables such as Usefulness, Ease of use, Security, Compatibility and Information Quality. Multiple Regression Analysis revealed that the overall model applied is significantly good enough in predicting the usage of online banking. Further, results depicted out of five variables, Usefulness, Ease of use, Compatibility, and Information quality, were highly significant with the usage of online banking. However, security is not contributing much to the model. The model exhibited an adjusted R square value of 0.89, which shows around 89% of the variation of the dependent variable of online banking usage is explained by independent variables. The results concluded that the Usefulness was the best predictor of online banking usage of commercial banks in Batticaloa district, followed by Ease of use, Information Quality, and Compatibility. Findings help bank managers and system analysts, and customers for making better decisions.

What factors affect customer adoption towards virtual banking? Study based on western province, Sri Lanka

2021-10-18T19:40:45Z

What factors affect customer adoption towards virtual banking? Study based on western province, Sri Lanka Ashfa, A. L. F; Fernando, P. I. N; Yapa, U. A. S In the present competitive market, the banking sector plays a significant role by managing the financial assets of the people, whereas highlights as one of the momentous economic segments. Technological development has wayforward the virtual banking, including Teller cards, credit and debit cards, Telebanking facilities, and banking via the internet. These virtual banking facilities highly facilitate the smooth functioning of the transaction while maintaining a secure platform and speed. With the adoption of ICT, the banking sector in Sri Lanka has been rapidly transformed into a virtual facilitator. The current study identifies the factors affecting the virtual banking adoption by the customers' end, referring to the banking customers in Western Province, Sri Lanka. Survey method was administered and a stratified Random Sampling method was adopted to select a sample of 400 virtual banking customers. With respect to inferential, Exploratory Factor Analysis was adopted to identify the most significant determinants that are influential for virtual banking adoption. As the analysis tool, SPSS has been used. Findings highlight the most influential 11 factors for adoption of the virtual banking by the customers. As for recommendations, enhancing the service quality and eradicate the service barriers will enhance the competitiveness among the banking service, and motivation towards virtual banking adaptation by the customers was highlighted.

Impact of visual merchandising of clothing stores on impulse buying behavior

2021-10-18T19:40:45Z

Impact of visual merchandising of clothing stores on impulse buying behavior Mubarak, Kaldeen; Mufeeth, Musthapha Due to increasing competition and the similarity of merchandise, retailers utilize visual merchandising to differentiate their offerings from others' as well as to improve the desirability of products. The purpose of this research was to investigate the relationship between customer apparel impulse buying behaviours and visual merchandising such that window display, mannequin display, floor merchandising and promotional signage. The study was conducted at 20 selected famous clothing stores in Ampara District. A response of 200 fashion cloth customers was collected through the structured questionnaire. and the multiple regression analysis was carried out using SPSS 25 to find the relationships between customer impulse buying and visual merchandising. The result of the present study shows that the significant (p<0.05) positive relationship was observed among customer’s impulse buying behaviours and window display (α1 = 0.217), mannequin display (α2 = 0.332), floor display (α3 = 0.448), and promotional signage (α4 = 0.478). The study reveals that visual merchandising should be considered a pivotal component of a strategic marketing plan in support of increased sale and positive image about retailer at fashion clothing stores. Further, shows the insight to Sri Lankan fashion retailers about types of visual merchandising that can influence consumers' impulse buying behaviours. The study recommends that even though impulse buying behaviour might have been more likely associated with external factors, it is strongly related to internal factor as well, therefore, this study could be extended to investigate both internal and external factors through the combination of the quantitative and qualitative research approach.

Green marketing mix and customer purchase intention: evidence from tourist hotel

2021-10-18T19:40:42Z

Green marketing mix and customer purchase intention: evidence from tourist hotel Pushpanathan, Ambalam; Dhananjani Silva, Nishshanka Kalpa In the business context also environmental sustainability has become a major focussing problem in the business context. Many businesses have adopted the green practices for their business strategies. Green Marketing concept is very popular in the world now, because this concept advocates to the world about the environmental sustainability. The present study explores the influence of green marketing mix on the purchase intention of the customers of the hotel Heritance Kandalama. The researchers identified green marketing mix – green product mix, green place mix, green price mix, and green promotion mix – as independent variables and purchase intention considered as dependent variable of the study. Structured questionnaires were issued within the sample of 116 respondents, using convenience sampling method. The hypotheses were developed through careful review of literature and data analysis was done by measuring the descriptive, correlation and multiple regressions analysis in using with SPSS version 20.0 Package. The findings of the study indicated that the positive relationship was observed between green marketing mix and customer purchase intention. Further the results revealed that these factors highly impact on the customer purchase intention in the hotel industry. It is found that green place mix has emerged as the major predictor in determining the customer purchase intention. Moreover, the study confirmed that the impact of green marketing mix on the customer purchase intention in the hotel industry is higher than in the moderating variables of personal factors. As this research study only covered about the Hotel Heritance Kandalama in Dambulla, further researchers can assess other green hotels in Sri Lanka. During data collection period, researcher faced a problem for collecting data from the foreign customers due to COVID19. The future research study can be conducted by collecting the data from both local and foreign customers.