This is the proceedings of the Eighth Annual Research Conference - 2019 http://ir.lib.seu.ac.lk/handle/123456789/3883 2026-05-06T13:19:24Z 2026-05-06T13:19:24Z Sara, M. H. H. Sareena Umma, M. A. G http://ir.lib.seu.ac.lk/handle/123456789/5583 2021-10-18T19:39:21Z 2019-01-01T00:00:00Z

Reward Management and employee’s performance: special reference to commercial banks in Matara district in Sri Lanka Sara, M. H. H.; Sareena Umma, M. A. G The banking sector play an important role in any country, there are state own banks and private banks. The private banks in Sri Lanka play a chief role and most of the customers count on private banks. There is a communal view about the customer service quality of the private banks is higher than public banks. Therefore, they have massive responsibility on their customers. The main objective of the study is to explore the impact of reward management on employee’s performance. The study considers the Commercial Private Banks employees employed in Matara district and the total population entailed of 340 employees from five private banks in Matara district. From this population the researchers selected 100 employees as sample by using stratified random sampling, in order to collect the primary data through self-assessment questionnaire. The validity and the reliability of the questionnaire were satisfactory. The results of the correlation analysis displayed a strong positive correlation (r= 0.603) between reward management and employee’s performance. Further a sturdy positive correlation (r= 0.757) exist between extrinsic reward and employee’s performance and also a strong positive correlation (r= 0.894) exist between intrinsic reward and employee’s performance at 0.000 significant level. The multiple regression results revealed that, R square and adjusted R square values were 0.603 and 0.565 respectively. Therefore 56% of variation in employee’s performance explicates by both extrinsic and intrinsic reward management. The future researches can duplicate this study with the higher number of sample by covering all the private sector banks in Sri Lanka in order to generalize the findings. The management of private banking sector can consider the proper reward management system for their employees in order to enhance the employee’s performance.

2019-01-01T00:00:00Z Nusrath Banu, M. Fathima Shahnas, H. M http://ir.lib.seu.ac.lk/handle/123456789/4323 2021-10-18T19:33:51Z 2019-11-25T00:00:00Z

Challenges and solutions faced by translation oriented readers: a sociological research on Sammanthurai Nusrath Banu, M.; Fathima Shahnas, H. M Translation is a rare art. The translation field provides a service for other people who are not fluent in other languages in which many books of goods ideas and knowledge are published. This is a welcome service. Although there are many translational researches in the research area, there are no researches to identify the challenges faced by the readers of translated versions of texts. Therefore, this research was undertaken in order to fill the gap. The translation field occupies a prominent place among readers. Exact translation of the source text is not properly presented by the translators. Therefore, the readers attempt to find out the exact contents of the source text are ultimately futile. This causes problems for the reader community. Readers face some kind of linguistics challenges while reading more translated texts. The purpose of this research is to identify such challenges. First and second standards were obtained for this purpose. Methods such as direct observation, interviewing, focus group discussion, questionnaire and objective sampling were used to obtain the first level. Research related texts, magazines and internet articles were used to obtain secondary data. Accordingly, the main conclusion found in this research is that readers of translation books face different challenges than those who read ordinary texts.

2019-11-25T00:00:00Z Mujahid Hilal, M. I. http://ir.lib.seu.ac.lk/handle/123456789/4322 2021-10-18T19:33:50Z 2019-11-25T00:00:00Z

Relationship quality and customer loyalty: a study in the banking clients in Sri Lanka Mujahid Hilal, M. I. The objectives of the study is to explore the effect of relationship quality on the customer loyalty among banking customers and to identify the factors that mostly influence on the customer loyalty among banking customers. In order to meet the objective, researcher used a questionnaire survey to collect data from 225 banking customers in the Eastern province of Sri Lanka. Data were analyzed using multiple regression. Analysis revealed that trust, commitment, satisfaction and communication are important for banking sectors to create customer loyalty.

2019-11-25T00:00:00Z Queenmary, X. M. Shivany, S. http://ir.lib.seu.ac.lk/handle/123456789/4321 2021-10-18T19:31:12Z 2019-11-25T00:00:00Z

Marketing strategies for the seasonal offers at Mannar retail stores Queenmary, X. M.; Shivany, S. Seasonal marketing strategies are aimed to increase the seasonal marketing sales. Retailers expects that seasonal promotions encourage more customers and recurrence purchases. Retailers practice variety of seasonal offer marketing strategies to improve their sales with the support of marketing mixes. Even though many seasonal strategies available in the retail sector, nonsystematic promotions are done by the retailers in several places. Lack of practical oriented researches to guide the retailers, created a gap for this research. Many researchers studied the specific product or promotional strategies as empirical works. This research investigated seasonal marketing strategies adopted by the retailers, and the consumer responses towards these seasonal marketing strategies. This study compared the strategies in the literatures and the strategies adopted by the retailers adopted by the retailers in Manner district. The samples of 25 retailers and 50 customers were chosen to partake in this qualitative study based on purposive sampling method. Findings show, that all the strategies identified form the literatures were not espoused by the retailers, diverse retailers adopt different strategies. For the diverse outlets, customers are attracted by few seasonal based marketing strategies. This study suggested that context specific marketing strategies for seasonal offers are preferred by the customers. Further this study recommends to the retailers, that seasonal strategies can be improved and implemented, those which are stated in the literatures. Further this study has managerial implementation that consumer feedback is important before introducing seasonal marketing strategies. Retailers can implement seasonal based strategies based on context specific features as well as the consumer feedback.

2019-11-25T00:00:00Z