http://ir.lib.seu.ac.lk/handle/123456789/4382 2026-04-28T15:14:46Z 2026-04-28T15:14:46Z http://ir.lib.seu.ac.lk/handle/123456789/4384 2021-10-18T19:36:00Z 2019-01-01T00:00:00Z

The Implications of the Industry 4.0 Concept: A Review of the Fourth Industrial Revolution The modification of the production process and technological development have evolved deeply global industrial landscape innovation in the modern world. The research literature concentrated on clarification, importance and implication of technological system in the Industry 4.0 concept. The present literature represents of lack of operating skill efforts to systematically in the new fourth revolution. The intention of literature to contribute to the industry 4.0 concept, value and indication of the technological system in Industry 4.0. The improving production processes and increasing productivity and economy affecting the product life cycle impact on creating a new business model in the new industrial paradigm. The companies adopt the "industry 4.0" framework furthermore, many companies are not responsive about the challenges in the framework of concept. The research focus to contribute to the industry 4.0 concept, importance and implication of technological system.

2019-01-01T00:00:00Z Mubarak Kaldeen http://ir.lib.seu.ac.lk/handle/123456789/4383 2021-10-18T19:34:57Z 2019-01-01T00:00:00Z

Impact of firm-created and user-generated social media communication on brand associations Mubarak Kaldeen The purpose of this article is to study the impact of firm-created and usergenerated social media communication on brand association through Facebook. This study evaluated 262 data sets that were generated through a standardized online survey to investigate the impact of firm-created and user-generated social media brand communication on brand associations, across 3 brands within the mobile network service providers in Sri Lanka. The study was applied a structural equation modeling technique to investigate the effects of social media communication on brand association. The results of the empirical studies showed that both firm-created and user-generated social media brand communication influence brand associations. This study is pioneering in that it exposes the effects of two different types of social media communication such as firm-created and user-generated social media brand communication on brand association, this study of relevance for both marketers and scholars in the era of social media. Additionally, this included the recommendations for practitioners, strategies to create effective social media brand communication.

2019-01-01T00:00:00Z