http://ir.lib.seu.ac.lk/handle/123456789/3017 2026-05-16T07:38:59Z http://ir.lib.seu.ac.lk/handle/123456789/4385 E-Tourism: The Global Online Travel and Reintermediation Strategy for Travel Business Kaldeen, Mubarak; Thowfeek, Mohamed Hussain The impact of e-tourism on the traditional intermediary process of travel agencies has been challenged. Travel businesses are seeking for most effective strategies for reintermediation to restructure the business. Hence, the objective of this study was to analyze the potential impact of e-tourism and reintermediation strategies on travel agency operations. The mixed, quantitative and qualitative method was employed in this study using a structured questionnaire and personal interviews for data collection. 136 usable responses were taken for the analysis and it was found that out of five variables, the co-exist with technology, personal interaction and highquality services were rated as key strategic areas of reintermediation. It was recommended the travel agencies to employ the latest technology in serving the clients and also enhance online presence, developing a mobile phone application (Mobile App) that can provide information, assistance, online reservation and enhance personal interaction with the clients and display a higher level of service standard over the online booking. 2018-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/3019 Learning Management System (LMS) in higher education institutions Rashida, Mohamed Fathima E-learning is an important role in this knowledge era. Learning Management System (LMS) is a tool which is used as a platform to implement e-learning process. It provides an efficient and effective ways to store, manage, share its academic resources and knowledge and supplement their traditional way of teaching. The implementation of LMS has become a requirement at universities as it is enhancing the teaching and learning environment. The students’ viewpoints, lecturers’ performance, characteristics of LMS and support of university that play a significant role in determining e-learning implementation. In conclusion, universities should use LMS by improving learners’ viewpoints, must confirm that the lecturers are using the LMS in their teaching and learning activities and they are capable to use it, must point out the importance of LMS on learning environment and provide good service for effective LMS implementation in university learning environment. 2018-01-01T00:00:00Z http://ir.lib.seu.ac.lk/handle/123456789/3018 Sri Lankan customers’ behavioural intention to use mobile banking: a structural equation modelling approach Nawaz, Samsudeen Sabraz; Yamin, Fadhilah Bt Mat The purpose of this paper is to propose and empirically test a model that delineates the factors that influence banking customers’ behavioural intention to use mobile banking (m-banking) services in Sri Lanka. Factors namely Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) were based on popular Technology Acceptance Model (TAM) and Perceived Compatibility (PC) and Perceived Trust (PT) were adopted from literature since they appeared to be more contextual. Quantitative study based on questionnaire survey was adopted. Out of the 800 structured questionnaires administered using convenient sampling, 703 were returned and 695 were considered complete. Structural Equation Modelling was conducted to see the insights of the data collected from banking customers in Sri Lanka. The data collected excellently fitted the model proposed and the structural model confirmed that PU, PEOU, PC and PT, while PT being the strongest, significantly influence Sri Lankan banking customers’ behavioural intention to use m-banking services. While TAM factors are known to influence behavioural intention to use any technology, in Sri Lankan context, PT and PC have been empirically proved to influence customers’ intention to use m-banking services. Actual adoption behaviour and more factors including demographic controlling determinants could have been added to see more comprehensive insights. Although a plethora of works have already done to see intention to use and actual adoption of m-banking services, less is known in the case of Sri Lanka specifically attending to see Compatibility and Trust factors’ influence on such intention. Hence, this study has attempted to bridge this gap incorporating these factors together with TAM factors and by empirically studying in Sri Lankan banking customers’ context. 2018-01-01T00:00:00Z