Volume 5 No.1

An analysis of factors impacting consumer purchase intention on herbal products

Wed, 01 Jan 2020 00:00:00 GMT

An analysis of factors impacting consumer purchase intention on herbal products Mubarak, Kaldeen Consumer Purchase Intension (CPI) on the herbal product need to be investigated as it is one of the growing businesses against increasing competition. In this research, internal and external factors influencing the purchasing intention of consumers for herbal products were investigated. A self-administrated structured questionnaire was provided to 330 customers visited 50 prominent herbal stores in Sri Lanka using a convenient sampling technique. The collected data were subjected to test the construct validity and reliability of the data. Subsequently, the correlation and multiple regression analysis were carried out to find the association factors between CPI and other internal and external factors related to the customers of herbal products and their impacts. The results have shown that the data set was valid and reliable for ensuring analysis results. The positive strong significant (p<0.05) relationship was observed between CPI and perceived quality, value, price, and advertisement whereas significantly (p<0.05) negative relationship was shown by perceived risk. Further, the study found that perceived quality, risk, price, and trust were the significant influential factor in purchasing herbal products intensively. Therefore, herbal production firms can do all of their activities to improve the perceived quality of customers and reduce the perceived risk. Companies can produce products and develop new or existing herbal products through their Research and Development (R&D) department to diversify their products from their potential competitors. Besides, perceived risk can be minimized by distributing free samples to new consumers. Companies can use new pricing techniques as psychological pricing. And by using brand endorsers to advertise the product, the organization will raise trust in the product.

Analyzing the motivational factors of home stay entrepreneurs: a case study of Bentota destination site, Sri Lanka

Wed, 01 Jan 2020 00:00:00 GMT

Analyzing the motivational factors of home stay entrepreneurs: a case study of Bentota destination site, Sri Lanka Yasoda, V. G. K; Chalika, P.H.A.N; Silva, D. A. C At present, concept of homestay is getting popular in Sri Lanka due to growing demand for tourist accommodations. This paper was aimed to analyse the motivational factors of Homestay entrepreneurs using the Bentota destination site as a case study. This research was based on structured questionnaire and in depth interviews conducted along the research process. The findings suggested that women participation is high among the homestay entrepreneurs. Therefore, promoting homestay among women is a pathway to the sustainable development. And for the majority of the respondents, operating a homestay was a supplementary income source. In addition, the findings revealed that initiation of homestay venter is influenced by both extrinsic factors such as opportunity to earn income and family encouragement and intrinsic factors such as opportunity for skill development and to gain experience

Sense of place and willingness to pay for historical and cultural places in Sri Lanka

Wed, 01 Jan 2020 00:00:00 GMT

Sense of place and willingness to pay for historical and cultural places in Sri Lanka Hettiarachchi, Thilini Udeshika This study aims to examine the relationship between sense of place and willingness to pay for historical and cultural places in the Sri Lankan context. Sigiriya Rock Fortress, Sri Lanka is the focus of this study. To this end, sense of place factors__ identity and place dependence__ were identified and measurement scales were developed by reviewing the literature. This work uses a survey of 300 both local and international visitors who visited the Sigiriya in Sri Lanka, and examines the concepts of sense of place and willingness to pay. The regression analysis has been conducted to examine how factors related to sense of place predict the willingness to pay. The results show that ‘special qualities’ of this historical and cultural place encourage for higher visitation and willingness to pay for conserving Sigiriya Rock Fortress by both international visitors and local visitors. In addition, ‘symbolic place’ is related to willingness to pay for by international visitors. Incorporation of both local and international visitors’ perceptions add more insights into the phenomenon studied. The influences are context determined and culturally varied. This is one of the less studied aspects in Sri Lankan context, but understanding the conservation value that the visitors have for this type of historical and cultural place is important in the sphere of maintaining these places under the limited government budgets. Further, the findings of this empirical study can be useful for planners, architects, real estate developers and policy makers for their investment, maintenance of historic and cultural places and heritage location decisions.

Impact of tourist satisfaction on their revisit’s: with special reference to wellness tourism destination sites in Sri Lanka

Wed, 01 Jan 2020 00:00:00 GMT

Impact of tourist satisfaction on their revisit’s: with special reference to wellness tourism destination sites in Sri Lanka Guruge, Manori L; Suranga Silva, D. A. C Wellness as a lifestyle mentions to special state of health incorporating the harmony of body, mind and spirit. The main objective of this study is to evaluate the impact of tourist’s satisfaction on their revisit in the wellness tourism industry. To measure the satisfaction of wellness tourist Service quality was defined by Parasuraman, Zeithaml e Berry (1985) through the SERVQUAL scale with five dimensions: tangibility, reliability, responsiveness, assurance, and empathy. The evidence from this study suggests that majority of male travel to Sri Lanka for wellness tourism also majority of people were adult. Many respondents were with secondary education level and monthly income between US$ 1500-2000 also expenditure per day were between US$100-150. Majority respondenst were taken information about the destination through internet and many respodents were visit without kids. respondents were visit this destination manily between 5-10 times for th medical treetmentand and they were staying between four to six weeks in the destinations. According to survey can identify majority of people visit to Sri Lanka more than one time. Every respondent were satisfied with the wellness tourism services in Sri Lanka. Study found tourist satisfaction has direct positive and significant influence on their intention to revisit. According to the regression there is a significant relationship between satisfaction and the revisit. Correlation between satisfaction and the revisit is also greater than 0.5 which further supports the existence of significant relationship between satisfaction and revisit. Thus, there is a significant impact on revisit by satisfaction.