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<title>11th Annual International Research Conference - 2023</title>
<link>http://ir.lib.seu.ac.lk/handle/123456789/6679</link>
<description>AIRC 2023</description>
<pubDate>Wed, 06 May 2026 13:24:03 GMT</pubDate>
<dc:date>2026-05-06T13:24:03Z</dc:date>
<item>
<title>Role of siddha medicine graduates in primary health care: an overview of perspectives and challenges of the unit of Siddha Medicine University of Jaffna</title>
<link>http://ir.lib.seu.ac.lk/handle/123456789/6711</link>
<description>Role of siddha medicine graduates in primary health care: an overview of perspectives and challenges of the unit of Siddha Medicine University of Jaffna
Ganeshalingam, M.
Introduction: Siddha is one of the Tamils most ancient medicines as preserved &#13;
the mother of the medical system. The expression of siddha means prominent &#13;
truth of “one whom consummate” and mentions to completed proprietors giving &#13;
to Hindu belief. The primary health care is usually consummate only by tireless &#13;
meditation over many lifetimes. Siddha system of medicine is as oldest as &#13;
mankind and dominated the civilization. There are some people who claim that &#13;
Ayurvrda is the oldest medical system, but from the research done with the help &#13;
of available historical data ti is evident that siddha Medicine is much oldest. &#13;
Purpose: To enhance the innovation of siddha graduates contribution for &#13;
frequency of using their role in protection, effectiveness, excellence service and &#13;
traditional use of primary health care to the civilizations. Occasionally situation &#13;
arises when the diseases cannot be cured in the modern era. Siddha medical &#13;
system is not gaining appropriate reputation because of some hurdles are &#13;
established. The immediate requirement is to ensure the adaptable course &#13;
regarding the quality and important practice of this degree. &#13;
Design: It has to identify the nature doctors’ clinical system to provide affective &#13;
primary health care service. The research consist Mixed method was used. The &#13;
sample consists 75 graduates. Primary data was collected through distributed &#13;
questionnaires and secondary data were collected Magazines, reports and etc. to &#13;
determine the contribution of primary health care activities of siddha graduates. &#13;
Findings and Recommendations: This study highlighted the siddha medicine &#13;
primary healthcare man power request which takes to be seriously spoken while &#13;
the respondents have influenced that may be siddha prime health-care smarter it &#13;
is significant to demand to the prime health care practice. The present structure &#13;
need be produced to accelerative by the explosive of Tamil to other part of the &#13;
world. Based on the findings of the study it was recommended that it is an &#13;
essential service for inspiration of siddha medical graduates to deliver their &#13;
service in countryside their attraction, retaining and certification of human &#13;
resource executive approaches to answer suitable technical hitches. &#13;
Practical implication: The state sector interest more number of health experts &#13;
just before to the siddha primary health care service. The information of siddha &#13;
technology influences siddha Graduate behaviors to establish a Nurture Doctors clinical system. The key tendency is recognized in health authorities to pursuer &#13;
siddha medicine studies is a cost-effective method with public.
</description>
<pubDate>Tue, 07 Mar 2023 00:00:00 GMT</pubDate>
<guid isPermaLink="false">http://ir.lib.seu.ac.lk/handle/123456789/6711</guid>
<dc:date>2023-03-07T00:00:00Z</dc:date>
</item>
<item>
<title>Factors affect to effective inventory management system in the University in Sri Lanka: with special reference to University of Jaffna</title>
<link>http://ir.lib.seu.ac.lk/handle/123456789/6710</link>
<description>Factors affect to effective inventory management system in the University in Sri Lanka: with special reference to University of Jaffna
Ganeshalingam, M.
Purpose: The research is managing and evaluation of every assets ledger in an &#13;
effective way it has a positive impact in an originations. The objective of the &#13;
research was identified to carry out the annual verification and establishing assets &#13;
management controlling system to maximize the assets utilization and able to &#13;
ensure continuous supply for smooth function in the universities in Sri Lanka. &#13;
Design: It has to identify the nature of assets and classification of assets to &#13;
establish an efficient assets ledger management information system to university &#13;
of Jaffna. The research consist Mixed method was used for this study. The sample &#13;
consists with 65 locations of inventory section employees in 25 department or &#13;
branch in the University of Jaffna. Primary data were collected through &#13;
distributed questionnaires among selecting employees. The secondary data and &#13;
information concluded that the Financial Regulation, Manual and automated &#13;
assets coding system, nature of Inventory ((Immoveable or Moveable) inventory &#13;
ledger system (fixed assets, Perishable assets and consumable assets), storage, &#13;
wastage system, security system and investment in inventory were affected &#13;
inventory management system and the in-charge of inventory and method of &#13;
accounts are affect to effective inventory management system in the universities &#13;
in Sri Lanka.&#13;
Findings: These research findings are statically proved that assets ledge and &#13;
inventory recording system strongly influence to the active and real inventory &#13;
information for an origination stable growth and development. It is revealed that &#13;
the behaviors of inventory in-charge and process of wastage handling of assets &#13;
are positively impact to the operational register controlling. The evident of seven &#13;
features which are considered by researcher positive and important on real &#13;
monitoring and evaluation method and other one factor is not essential of &#13;
effective inventory system. The Study exposed that most of university ranch or &#13;
departments or units were not used periodically inventory monitoring technique &#13;
to ensure the assets status. &#13;
Pratical Implications: The assets ledger recording and information system were &#13;
important to an organization. Automated asset classification and codding system &#13;
has recognize the fixed assets, Master and department inventory registers it makes &#13;
proper assets reconciliation statement for publish the finalize statements, to establish appropriative pronouncement system with congruence of the Finance &#13;
branch and the General administration of a university to maximize assets &#13;
utilization with the marginal cost.
</description>
<pubDate>Tue, 07 Mar 2023 00:00:00 GMT</pubDate>
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<dc:date>2023-03-07T00:00:00Z</dc:date>
</item>
<item>
<title>Pronunciation difficulties of Tamil speaking bilingual students: a study based on Akkaraipattu Zone</title>
<link>http://ir.lib.seu.ac.lk/handle/123456789/6709</link>
<description>Pronunciation difficulties of Tamil speaking bilingual students: a study based on Akkaraipattu Zone
Arshad, S. M. B. M.
Purpose: This’s to investigate reasons for the difficulties of learning &#13;
pronunciation of bilingual students and to provide students with ways to build up &#13;
their pronunciation ability well to speak accurately and understand native &#13;
speakers.&#13;
Methodology: There are eight schools that conduct bilingual education and have &#13;
35 teachers teach bilingual subjects in the sample region. Pronunciation &#13;
difficulties of bilingual students are taken to study based on four different aspects &#13;
such as students’ ability, interest and exposure to English, parents’ educational &#13;
level, home atmosphere, teachers’ ability to teach pronunciation and school text &#13;
book, teachers’ guideline and government’s support. Data were collected in both &#13;
qualitative and quantitatively providing questionnaires with at least 200 students &#13;
on random sampling basis then conducted interviews with teachers and the data &#13;
collected from the interview were analysed thematically.&#13;
Findings: This study unearthed the following that bilingual students, unlike ESL &#13;
students, don’t have fear of speaking but are confident enough and motivated. &#13;
Home atmosphere will not be immediately changed but as the generation changes. &#13;
Teachers encounter lack of ability, skills and proficiency to become a &#13;
pronunciation model to bilingual learners. Besides, bilingual text books or &#13;
teachers’ guidelines help learners pronounce words well or appropriately. The &#13;
Education Administration should take action to teach and train bilingual teachers &#13;
to pronounce and teach pronunciation to students. And, it would be great if the &#13;
education ministry or National Institute of Education mention accurate &#13;
pronunciation of words as an appendix or have a vocabulary section on the very &#13;
same page.&#13;
Originality/Value: This study would help learners be motivated and be informed &#13;
of other ways they can improve their pronunciation. Parents will be imparted their &#13;
contribution towards the better pronunciation of their children. This study further &#13;
increases teachers’ awareness of teaching appropriate pronunciation. Moreover, &#13;
the authority and government bodies related to the education and school &#13;
administration would get an idea about what things need to be done in bilingual &#13;
textbooks and other facilities concerned. Research limitation: Apart from the availability of previous research on this topic, sample size was a real limitation. The researcher could meet at least a minimal number of parents to hear from them. Teachers during the interview could not speak well.
</description>
<pubDate>Tue, 07 Mar 2023 00:00:00 GMT</pubDate>
<guid isPermaLink="false">http://ir.lib.seu.ac.lk/handle/123456789/6709</guid>
<dc:date>2023-03-07T00:00:00Z</dc:date>
</item>
<item>
<title>Brand equity and consumer buying behavior: determinants of intentions to visit tourism destinations in Cavite, Philippines</title>
<link>http://ir.lib.seu.ac.lk/handle/123456789/6708</link>
<description>Brand equity and consumer buying behavior: determinants of intentions to visit tourism destinations in Cavite, Philippines
Paulyn Jayziell, S. Buhay; Mittm
Purpose: By highlighting the four dimensions that constitute brand equity, and &#13;
the four factors that influence the selection and decisions of consumers, this &#13;
research aimed to assist tourist destination owners and managers in creating a &#13;
brand and knowing their target market and their preferences when it comes to &#13;
spending their money. &#13;
Design/methodology/approach: The descriptive correlational and comparative &#13;
methods were employed and a total of 339 BSTM students during the first &#13;
semester of SY 2022-2023 were the participants of the study. &#13;
Findings: This study revealed that the majority of the guests visiting the tourism &#13;
destinations in Cavite were female, young, with a family earning above minimum &#13;
wage in a month, and living in the urban areas of Cavite. Perceived quality and &#13;
Psychological factors came out to be the most dominant factors the respondents &#13;
considered in visiting tourist destinations. There is no significant difference in the &#13;
perceived brand equity when grouped according to their demographic profile. &#13;
There is no significant difference in the respondents’ buying behavior when &#13;
grouped according to their demographic profile. There is a significant relationship &#13;
between perceived brand equity and buying behavior. &#13;
Practical Implications: This study recommends that a step-by-step approach &#13;
should be used, from identifying whom the brand is to emphasizing its points of &#13;
uniqueness and user profile. &#13;
Research limitations/implications: Customers may therefore positively assess &#13;
and develop a link that will lead to an enduring and unbreakable bond (brand &#13;
loyalty), which shapes and impacts their purchasing decision. &#13;
Originality/value: The analysis of this study concludes that Tourism &#13;
Destinations in Cavite with higher levels of brand equity would generate higher &#13;
levels of customer visits. Also, consumer buying behavior was associated with &#13;
more willingness to visit a destination.
</description>
<pubDate>Tue, 07 Mar 2023 00:00:00 GMT</pubDate>
<guid isPermaLink="false">http://ir.lib.seu.ac.lk/handle/123456789/6708</guid>
<dc:date>2023-03-07T00:00:00Z</dc:date>
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