Sivesan, S.; Achchuthan, S.; Manusuthan, Y.; Priyatharsan, Y.
(Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)
Objective is to examine the impact of relationship marketing strategy on
customer loyalty. A questionnaire derived from previous studies and the
relevant Literature was completed by 102 bank customers in Jaffa;-
district, ...