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1st Annual International Research Conference - 2012: Recent submissions

Now showing items 41-60 of 72

Comparative advantage of Sri Lanka: a study with special emphasis on leading exports

Sachithra, K.I.V; Sajeevi, G.A.C.; Jayathilake, W.M.S.A.; Withanawasam, M.P.K.; Sisira Kumara, M.H.A. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

The Export and Import economic policy has both advantages and disadvantages. In Sri Lanka, however, export and import economy led to uiisymmetrical export portfolio which has continuously earned deficit trade balances. ...
Relationship marketing and its impact on customer loyalty: moderating effect of personal demographic variable

Sivesan, S.; Achchuthan, S.; Manusuthan, Y.; Priyatharsan, Y. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

Objective is to examine the impact of relationship marketing strategy on customer loyalty. A questionnaire derived from previous studies and the relevant Literature was completed by 102 bank customers in Jaffa;- district, ...
A study on customer switching behavior in Telecom Service provider in Bangladesh: the case of mobile phone industry

Hossain, M.J.; Shamsher, R. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

In recent years, mobile companies have experienced huge customer switching to their competitors which have left these companies with no choice but to understand the underlying behavior attributing to their switching the ...
Customers' perception on internet banking: an investigation from the perspective of non-users

Pratheepan, J.; Anton Arulrajah, A. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

The main objective of this paper is to identify why bank customers are reluctant to use Internet Banking (IB) and to identify factors that contribute for non-usage of IB in Manmunai North (MN) Divisional Secretarial ...
Impact of effective performance appraisal system on employee commitment (with special reference to Zero Lim Company in Sri Lanka)

Rasmina Begum, M.H.U.; Hussain Ali, M.A.M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

The objective of this study was to investigate whether Performance Appraisal System significantly relates to Employee Commitment. To achieve this objective, researcher has selected three branches of Zero Lim (name ...
Leadership style of principals and job satisfactions of teachers: an empirical study of perception of teachers with special reference to Sammanthurai Zonal Education Division

Sareena, U.M.A.G. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

This study was to investigate the teachers* job satisfaction and their perceptions of principal's leadership styles in schools in Sammanthurai Zonal Educational Division and to understand how well the perception of ...
The Jaffna economy during the Dutch period (1658 - 17960): a historical perspective

Arunthavarajah, K. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

Generally, Europeans who took the all resources from eastern countries and enriched their motherland. Sri Lanka was not an exception for their activities. The Jaffna peninsula forms the Northern most part of Sri Lanka, ...
Food inflation dynamics and its persistence: empirical evidence from Sri Lanka

Sivarajasingham, S; Mustafa, A.M.M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

The core inflation systematically underestimates headlines inflation when food inflation is persistent. This study examines the statistical properties of dynamic behaviour of food inflation, non-food inflation and ...
The impact of the service quality on customer satisfaction: annainaga and cargils supermarkets in Jaffna District

Sivesan, S.; Sivanenthira, S.; Lajitha, S.; Antonyraj, T. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

This study was undertaken with the objective of finding out the relationship between service quality and customers satisfaction. For this study, Quality of services is evaluated by reliability, functionality, responsiveness ...
Consumers' shopping behavior pattern on selected consumer goods in post conflict marketing environment

Shivany, S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

Consumers, in the post conflict marketing environment, who have returned to their habitual life, become more knowledgeable, less naive, and less easily influenced, in addition they have more choices. Present study ...
The effective of promotional mix on brand equity: mobile services providers

Sivesan, S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

Promotion is an exercise in information, persuasion and influence. So, the purpose of promotion is to reach the targeted consumers and persuade them to buy. Promotion is vital element of marketing mix. The purpose of ...
An analysis of switching behavior of toothpaste user

Sathana, V. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

Today increasing competition and rivals supply creates more confusion for the selection of suitable product for the customers in Sri Lanka. Currently, there are many industry competitors operate in this Market. It has ...
Internal control system and its impact on the performance of the Sri Lanka Telecom Limited (Jaffna District)

Sabina, N.; Sankeetha, T. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

Nowadays, communication is vital to conduct business and each and every activity of the firms so that there are so many telecommunication providers in our country. In this way, the financial activities of these firms ...
Employ ability of state and non-state University graduates: employer's point of view

Silva, G.R.P. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

Capacity and the contribution of Gradates to the nation is widely discussed at various forums due to its inherited susceptibility in nature. Many of the argument state that the importance of the Graduates for the concurrent ...
Analysis of the impact of training and development practices on labor productivity in Sri Lanka tire manufacturing industry

Janaka, S.; Wijeweera, W.K.T. K. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

Rubber industry has generated employment to a vast number of people. Many are from rural areas and estates. In this industry, labour contribution is in a high level of involvement in most of the business processes. Sri ...
The role of financial compensation in employee motivation and performance in the financial services industry

Hamila Ummah, S. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

This study undertook an examination of the potential role that money plays on employee motivation and performance. The aim of this research is to find the impact of financial compensation on employee motivation and ...
Community participation in the programme of School improvement (PSI): case study of Colombo District in Sri Lanka

Chandana, Kasturi, A.; Damayanthi, S.E.; Senavirathna, P. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

This study investigates the community participation of the schools where the Programme of School Improvement (PSI) is being implemented in Sri Lanka. In particular, this study aims at exploring the nature of community ...
Introducing information and communication technology (ICT) in Government Schools: educational challenges and opportunities (special reference to Ampara District)

Ilmudeen, Aboobucker (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

ICT is an increasingly powerful tool for participating in global markets, promoting political accountability, improving the delivery of basic services and enhancing local development opportunities. In Sri Lanka, Information ...
Challenges and opportunities in migrating to web-based information services: perspective of web-based enterprise

Sihath, A.M.M. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

Vastly growing Web-technology has matured enough to become an attractive platform for business applications and organizational information systems. Large and small organizations are increasing their investment in Web-based ...
The role of personality of women entrepreneurs' in coping with information technology change: special reference to home based businesses in Ampara District

Salfiya Ummah, M.A.C. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2012-04-10)

Entrepreneurship is an attitude that reflects an individual's motivation and capacity to identify an opportunity and to pursue it in order to produce new value or economic success. The environment of an organization is ...

Now showing items 41-60 of 72

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