Abstract:
A Case Study of Government and Private Cement Company Ltd. in
Bangladesh is studied. The main objective of this study was to evaluate
the business level strategy of Chhatak Cement Company Ltd.
(Government) and Shah Cement Industries Ltd. (Private). By integrating
primary and secondary data, different statistical analyses were
conducted. Statistical software "SPSS" package has been used for the
data analysis of this study. The authors have also identified, through
factor analysis techniques in this study that, product quality, product
availability, product weight, packaging, repackaging, reasonable price,
transport facilities, promotional activities, credit facilities, technical
facilities and delivery in time are the significant competitive factors in
the market. The analysis and findings suggest that the strategy of Shah
Cement Industries Ltd. is much better than the Chhatak Cement
Company Ltd. Here, most of the factors regarding feasibility of current
strategy for Chhatak Cement Company Ltd. need to redesign and Shah
Cement Industries Ltd. can maintain the existing policy.
