Abstract:
Emerging-economy corporations are attaining developed-economy
companies, such as the attainments of Jaguar by Tata Motors and
Gateway by Acer. A common explanation is labor cost or currency
advantages in embryonic economies. As emerging-economy
corporations also compete effectively in developed economies using
developed-economy resources, this cannot be the entire explanation.
Author proposes another explanation, based on dissimilar adaptation of
the e-commerce to enable and reinforce commercial practices related to
customer relationships and supply chain integration. The methodology
for this article is analysis of authentic data over 450 corporations which
situated in 10 countries and some case studies to highlight the three
major methods that e-commerce practices differ between developed- and
embryonic-economy corporations. First, compared with developed economy
corporations, embryonic-economy corporations place a
relatively higher priority on using the e-commerce to achieve strong
customer relationships via service and support. Second, embryonic -
economy corporations place a relatively higher priority on using the
Internet to assimilate processes with suppliers than do developed economy
corporations. Finally, embryonic-economy corporations are
comparatively more driven to adopt e-commerce practices to multiply
existing markets and enter new markets, and accordingly report a
relatively greater impact to international sales growth compared with
developed-economy corporations. Findings of the research suggest that
by adopting e-commerce in particular, in the areas of customer
relationships and supply chain integration corporations can achieve
success in very short time period compared to traditional practices
