Abstract:
Rural tourism is highly associated with the lives of local community where women play a major role.
Kerala being endowed with huge potential for rural tourism offers tremendous opportunities for the countryside, particularly womenfolk. People in rural areas are generally considered to be poor and marginalized and unable to tap the opportunities due to their ignorance, less education, absence of exposure, lack of initiatives etc. Thus some external or internal intervention is preferable to drive them for poverty reduction and community capacity building. Thus, the study tries to find out the agents which initiate and persuade the women to involve in rural tourism for their livelihood and identify activities that can generate employment for women
