Abstract:
Organizational communication can aid in determining how communication system, flow and practices are
contributing to the organizational performances. One should assess the information flows and their needs
in order to facilitate managing the organizational process. In this regard, a study was designed to
investigate the information flow in the Eastern University, Sri Lanka. Thirty academic and thirty nonacademic
staff were randomly selected for this study. Structured questionnaires were used to collect
primary data. The study reveals that majority of the staff members (36.7%) perceived that internal
telephone call act as the main source of information to carry out their daily activities within the
University, followed by discussions (30%) with other staff members. 80% of respondent gained and
shared information in both written and oral forms. 65% of staff used circulars as the information source
to get work related information. 63.5% of staff reported telephone calls as more suitable information
source for getting quick information. According to the respondents, the overall efficiency of information
flow in the Eastern University is needed to be improved and nearly half of them (51.7%) rated it as fair.
Therefore, actions need to be taken to regularize the information flow especially regarding efficient
information flow within the University system.
