A study on the current status of tourism industry in Passikudah and satisfactory level of the tourists

Abstract

Tourism is one of the fastest growing industries in the world. It is a major driving force of the service industry in Sri Lankan economy. Tourism has increased its rank up to third level as the largest source of Foreign Exchange earner of the national economy in 2014 from fourth level in last year (SLTDA, 2014). Historically Sri Lanka is one of the best tourist destinations in the world. Popular tourist towns with sandy beaches in East of Sri Lanka include Trincomalee, Batticaloa, Kalkudah and Nilaveli. Passikudah is situated about 28 km north of Batticaloa town in Kalkudah area in the Batticaloa District, of the Eastern Province and about 5-6 hours journeys from the Capital Colombo. Passikudah is the national holiday resort of the Sri Lanka. The study focuses on the current status of tourism industry in Passikudah and satisfactory level of the tourist in Passikudah. Tourist satisfaction is very important to attract and retain tourists. To measure the satisfaction level of the tourist the researcher chooses hotels in main two areas like Passikudah and Kalkudah in Passikudah area. The study design is cross sectional. Samples were selected used non random sampling method and the sample consists of ability to collect easily. The samples were selected for the main survey. The main survey, convenience sampling technique is used to select the participants in this research. Primary as well secondary data were gathered for the study. According to this study most of the expectations of tourists were met. The satisfaction levels were moderate. From this result it can be suggested that Passikudah must be served within an accommodation, food and beverage, supportive services and available for recreation opportunities must be developed.