Internal corporate social responsibility influence on employees commitment: A case of Jay Jay Trinco (Pvt) Ltd.

Abstract

Nowadays companies are highly considering about CSR corporate social responsibility as a strategy of increasing employee commitment. Jay Jay Trinco (Pvt.) Ltd is a garment factory in Trincomalee District. The researcher is going to study ―Whether the Internal Corporate Social Responsibility Activities Influence on Employees Commitment or not‖. Conceptual variables are employment, management employee relation, employee training & development, health & wellbeing, and Workplace inclusion. The objectives of the research identify the relationship between internal corporate responsibility and employees‘ commitment. Data collected from structured questionnaire from 150 employees of different designations. Data‘s are analyzed by univariate and bivariate methods. The study found that variables are moderately and positively support to the system. It depicts that organizations can enhance their employee commitment through involving themselves in social activities for instance, identifying needs of the employees and fulfilling them, working for better environment, involving in employee welfare, producing quality products for customers.