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Investigating the factors that influence brand choice of hair dye with special reference to Western province in Sri Lanka
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| dc.contributor.author | Lakshika, V.G. Pavani | |
| dc.contributor.author | Malkanthie, Asoka | |
| dc.date.accessioned | 2017-12-14T07:04:38Z | |
| dc.date.available | 2017-12-14T07:04:38Z | |
| dc.date.issued | 2017-11-15 | |
| dc.identifier.citation | 6th Annual International Research Conference - 2017, on “Optimizing enterprise through research excellence: technological change and innovation", p. 62. | en_US |
| dc.identifier.issn | 2536-8869 | |
| dc.identifier.uri | http://ir.lib.seu.ac.lk/handle/123456789/2875 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Faculty of Management and Commerce, South Eastern University of Sri Lanka | en_US |
| dc.subject | Brand choice | en_US |
| dc.subject | Hair dye | en_US |
| dc.subject | Brand image | en_US |
| dc.subject | Price | en_US |
| dc.subject | Quality | en_US |
| dc.subject | Friends and family | en_US |
| dc.subject | Features and promotion | en_US |
| dc.title | Investigating the factors that influence brand choice of hair dye with special reference to Western province in Sri Lanka | en_US |
| dc.type | Article | en_US |
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6th Annual International Research Conference - 2017 [96]
This is the proceedings of the Sixth Annual Research Conference - 2017