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Factors affecting consumer conformity behavior in virtual communities; with special reference to generation “Y” in Sri Lanka
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| dc.contributor.author | Piumali, P.L.W.G.S.D. | |
| dc.contributor.author | Rathnayake, D.T. | |
| dc.date.accessioned | 2017-12-14T07:05:01Z | |
| dc.date.available | 2017-12-14T07:05:01Z | |
| dc.date.issued | 2017-11-15 | |
| dc.identifier.citation | 6th Annual International Research Conference - 2017, on “Optimizing enterprise through research excellence: technological change and innovation", p. 61. | en_US |
| dc.identifier.issn | 2536-8869 | |
| dc.identifier.uri | http://ir.lib.seu.ac.lk/handle/123456789/2876 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Faculty of Management and Commerce, South Eastern University of Sri Lanka | en_US |
| dc.subject | Virtual communities | en_US |
| dc.subject | Consumer behaviour | en_US |
| dc.subject | Electronic commerce | en_US |
| dc.title | Factors affecting consumer conformity behavior in virtual communities; with special reference to generation “Y” in Sri Lanka | en_US |
| dc.type | Article | en_US |
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6th Annual International Research Conference - 2017 [96]
This is the proceedings of the Sixth Annual Research Conference - 2017