Abstract:
The aims of the study is to focus the impact of social media among the
university students. The research was contacted based on the students of South Eastern
University of Sri Lanka. The students were selected by using stratified random
sampling method. The Questionnaires were issued for the data collection and which
data analyzed by the descriptive and correlation method. The result exposed social
media impact the students in many ways. Among the selected media, the facebook is
highly engage with the students and it is positively impact in their academic
performance and increase their skills. They use media for various purpose within that
they use to collect the notes, do researches and finding the jobs. From this they are
finding some innovative ideas, get contact with high professionals and sharing their
opinions freely. These things make them higher skillful person in their career. These
changes will lead to them to become pioneer in the society.
