Intention towards online shopping via social media networks: perspective of young generations in the Eastern parts of Sri Lanka

Abstract

The origination of network and internet inspire people all over the world to use it’s full of benefits in their day to day work, wherever they are engaged in any types of activities. Everybody started internet as a tool own ease. With the development of social media networks and its' enormous impact on today's young generation, business organizations are changing their style into an online business mode in order to gain more profit. Different ways of online advertisements are making the attention of the youth while they chat with their friends using social media networks. Not only this kind of factors affects one’s attention in order to entice them, but also there are different popular words are being used by product advertising business organizations to attract youth like the best deal, instant discount and from 15% to 50% off are gaining more attention among younger generations now a days. Young generations are paying more attention and interested in online shopping due to more discounts they get from online business organizations and also less price than the maximum retail price of the companies. Therefore, in Sri Lanka, most young generations have been being attracted towards online shopping using social media networks.