Abstract:
This research paper examines the impact of social media on the academic performance of the
undergraduates of SEUSL. Population of this study comprised 60 first year male and female students from
the faculty of Islamic studies and Arabic Languages(FIA) of SEUSL. The total population was selected
through random sampling and a mixed method approach was used to conduct this research. Social media is
a popular tool for communication among undergraduates of SEUSL. However, excessive social media usage
can raise questions whether academic performance is affected. This research explores this question by
conducting a questionnaire survey and focused group interview on undergraduates of SEUSL in regard to the
impact of social media usage on the academic performance. The questionnaire was used to explore which
social media network is the most popular among the undergraduates of SEUSL. Moreover, what students’
perception on their social media usage and factors besides social media usage which negatively and positively
affect academic performance.
