Abstract:
Nowadays many people are willing to spend big amount of money for the sake of
taking care the attractive appearance by purchasing cosmetic products. Cosmetic products which
are available market ranged from local products and imported products. This research attempted
to study the consumer behavior on purchasing cosmetic products a case study in Kalmunaikudy.
For this purpose, influence of demographic factors on purchasing cosmetic products were
analyzed. In order to cope with the research purpose, respondents were selected by clustered
one stage sampling technique and data were analyzed and interpreted with the help of statistical
package for social science and micro soft excel as well as statistical technique of principle
component analysis used in this research. The researcher distributed 130 questionnaires among
cosmetic users who are in Kalmunaikudy. The principle component analysis was used in this
research. The finding of the study indicated that marital status, age and income level of cosmetic
users’ have been significantly influence on purchasing cosmetic products but gender and
occupation have not been influence on purchasing cosmetic products.
