A nexus between the elements of brand equity and its creation: evidence from the telecommunication industry of Sri Lanka

Hilal, M. I. M.

dc.contributor.author	Hilal, M. I. M.
dc.date.accessioned	2019-10-29T10:30:03Z
dc.date.available	2019-10-29T10:30:03Z
dc.date.issued	2019-10-10
dc.identifier.citation	Mohamed Ismail Mujahid Hilal (2019). A nexus between the elements of brand equity and its creation: evidence from the telecommunication industry of Sri Lanka. Asian Journal of Empirical Research, 9(10), 254-264.	en_US
dc.identifier.issn	2224-4425
dc.identifier.issn	2306-983X
dc.identifier.other	DOI: 10.18488/journal.1007/2019.9.10/1007.10.254.264
dc.identifier.uri	http://ir.lib.seu.ac.lk/handle/123456789/3842
dc.description.abstract	The study provides deeper understanding of the brand equity elements and its creation in the telecommunication industry in Sri Lanka. The main objective of the study was to examine how the image, awareness, and loyalty of the brand create brand equity in the telecommunication industry in Sri Lanka. A survey of 422 customers was conducted by a questionnaire. Multivariate analysis was applied using SPSS 20. The findings show that all variables included in this study support the creation of customer-based brand equity in the telecommunication sector in Sri Lanka. It was found that the telecommunication sector should focus more on generating brand knowledge.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Asian Economic and Social Society	en_US
dc.subject	Brand equity	en_US
dc.subject	Telecommunication	en_US
dc.subject	Brand awareness	en_US
dc.subject	Brand knowledge	en_US
dc.subject	Brand loyalty	en_US
dc.subject	Sri Lanka	en_US
dc.title	A nexus between the elements of brand equity and its creation: evidence from the telecommunication industry of Sri Lanka	en_US
dc.type	Article	en_US