Abstract:
This research is aimed at tracing focused on the observation of the
present tourism industry within the region regarding the attractions, activities,
accommodations, and hospitality industry of Kalpitiya area. Sri Lanka is an Island
country with a rich cultural heritage, diverse landscape, and a signifcant number of
wildlife reserves. Sri Lanka’s diverse landscapes and rich cultural heritage present
a wildly range of tourism opportunities, ranging from sun and beach holidays,
wild life excursions, and cultural tours, generally Sri Lankan tourism resources
are relatively under exploited. With over 1600 km coastline, Sri Lanka is known
to most tourists for its tropical beach resorts which offer various attractions year
round. Kalpitiya beach is located on a peninsula about 150 kilometers north from
Colombo on the west coast of Sri Lanka, facing the Indian Ocean to the west and the
Puttalam lagoon to the east. It is a gem on the west coast for both the eco-traveler
and water sports enthusiasts due to its strategic location nestled between the lagoon
and the sea. The peninsula is 48 kilometers long and about 7 kilometers wide and
is studded on both sides with stunning beaches. In the waters around Kalpitiya,
there are a total of 14 islands both in the sea and in the lagoon. Unparalleled in
other areas in Sri Lanka, Kalpitiya is principally a vast marine sanctuary offering
many habitats for marine creatures including mangrove swamps, bar reefs and
salt marshes. Large pods of Spinner Dolphins live in the waters near Kalpitiya
and there are boat tours available to see these charming creatures in their natural
habitat. The rare Sperm Whale also calls these waters home. The best season for
seeing Sperm Whales and Spinner Dolphins in Kalpitiya is between December
and April which is the dry season on the west coast. This research based on beach
tourism in Kalpitiya beach. Finally this research expect identifying potentials for
promotion beach tourism in Kalipitiya.