Abstract:
As the world’s largest producer and consumer of milk products, India represents one of
the world’s most lucrative dairy markets. The growth of dairy sector during the last
three decades has been impressive. India emerged as the largest producer of milk in the
world and milk emerged as one of the biggest contributor to the value of agricultural
output in the country. In India, the dairy sector plays an important role in the country’s
socio-economic development, and constitutes an important segment of the rural
economy. Dairy industry provides livelihood to millions of homes in villages, ensuring
supply of quality milk and milk products to people in both urban and rural areas. With
a view to keeping pace with the country’s increasing demand for milk and milk
products, the industry has been growing rapidly. The present study involves the use of
simple economic tools to achieve its objectives; the study can therefore, be used by
persons across the professional disciplines. This study which has been undertaken using
both desk research and two waves of qualitative primary research has analyzed. The
study would probably help policy makers and would also encourage researchers to
undertake a similar study for other commodities.
