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The impact of social media on intercultural adaptation: a study among the undergraduates of south eastern university of Sri Lanka

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dc.contributor.author Murshitha, Seiyathu Mohammathu
dc.contributor.author Nuskiya, Aliyar Fathima
dc.date.accessioned 2019-11-20T07:41:18Z
dc.date.available 2019-11-20T07:41:18Z
dc.date.issued 2018-12-20
dc.identifier.citation 7th Annual International Research Conference - 2018, on “Enhancing green environment through innovative management approach", p.49. en_US
dc.identifier.issn 2536-8869
dc.identifier.uri http://ir.lib.seu.ac.lk/handle/123456789/3877
dc.description.abstract Social media is a platform that plays vital role in human life. From young to old everyone depends on it and they plan their daily activities based on it. Among the youth it plays a significant role in shaping their behaviors and attitude. Cultural adaptation is new trend that spreads among them in recent years. While cultures among different races value their individual traditions, values, believes, attitudes and norms that make them unique, social media connects people around the world regardless of these differences and geographical boundaries. Any sites that allow social interaction is considered as social media. Social networking sites are Facebook, MySpace, Twitter, WhatsApp, YouTube and so on. During intercultural adaptation, people use social media to learn about their host culture, establish and maintain relationships, and stay informed with events in their home towns. The main focus of this research is to investigate the impact of social media on the intercultural adaptation among the undergraduates of South Eastern University of Sri Lanka. The study finds that students have more interaction with social media, particularly male students are fully immersed and spend more time on it. They use many kinds of social media such as face book, twitter, Instagram, myspace and etc. Among those students show more interest to use face book. They use social media for many purposes such as entertainment, searching study material, sharing researches, opinions and ideas among their friends. Now their view has turned to intercultural adaptation. This has potential challenges and increase the sense of community. In conclusion, the impact of social media on intercultural adaptation by the younger generation is depending on how they make use of it, either positively or negatively. en_US
dc.language.iso en_US en_US
dc.publisher Faculty of Management and Commerce, South Eastern University of Sri Lanka. en_US
dc.subject Social media en_US
dc.subject Intercultural adaptation en_US
dc.title The impact of social media on intercultural adaptation: a study among the undergraduates of south eastern university of Sri Lanka en_US
dc.type Article en_US


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