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Influence of consumer promotional budget (CPB) on sales in retail marketing (RM)
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| dc.contributor.author | Mohamed Ismail, Mohideen Bawa | |
| dc.date.accessioned | 2015-09-06T18:23:08Z | |
| dc.date.available | 2015-09-06T18:23:08Z | |
| dc.date.issued | 2013-07-06 | |
| dc.identifier.issn | 9789556270426 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/400 | |
| dc.description.abstract | Consumer promotional budget is the amount spent by retail marketer for getting the sales from consumers. Objective of this research is to know the impact of promotional expenses on sales. A convenient sample size of 4 major retail marketers was selected. Collected secondary data are presented and analysed using E- views and Excell. Correlations between sales, total consumer promotional budget, total cost and revenue are greater than 0.790. Findings revealed that only advertisement and public relation influence on sales in Retail Marketing | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | South Eastern University of Sri lanka | en_US |
| dc.subject | Consumer promotional budget | en_US |
| dc.subject | Retail Marketing | en_US |
| dc.title | Influence of consumer promotional budget (CPB) on sales in retail marketing (RM) | en_US |
| dc.type | Working Paper | en_US |
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3rd International Symposium - 2013 [122]
This is the proceedings of 3rd International Conference held on 06 - 07 July, 2013 at South Eastern University of Sri Lanka