Influence of knowledge on technology adoption in the rice milling industry for transformation of the business in the Ampara district

Abstract

The importance of technology adoption to businesses is widely acknowledged. Yet, while large businesses have been using sophisticated technologies for some time, small businesses have been slow adopting it. This paper examines the effect of knowledge of the owners/ managers and adoption of technology among Rice millers in the Ampara district of Sri Lanka. This is an explanatory study and the analysis is quantitative based on managerial level people in rice mills and hypothesis was formulated and tested using data collected from a sample of 28 rice millers in the district. The results suggest that the business related knowledge of Rice millers are not much influencing on technology adoption for transformation of their businesses