Abstract:
The major objective of this research is to
study rice marketing environment and suggest
mechanisms for marketing Sri Lankan rice locally and
internationally. Secondary data collected from various
authenticated sources has been used for the study. A
qualitative study also was carried out among farmers.
Sri Lanka achieved self sufficiency in rice production
and it has surplus of rice. While increasing production
and export of rice in international market, Sri Lanka
has to find a way to market excess production of
paddy. As an ultimate way of making farmers more
profitable Sri Lanka has to enter into foreign markets
and market rice products in Sri Lanka. For that,
farmers and millers have to obtain assistance from the
government in order to produce rice varieties and rice
products which have growing demand locally and
globally
