Abstract:
Encouraging and promoting sustainable
consumption among consumers will be an integral
part of the green economy to safeguard today for
future. This concept has been becoming very popular
in many countries in the recent past as a method of
promoting environmental management. However,
present field study reveals that this idea has not
beenreached to the consumers of Sri Lanka effectively.
Therefore, the objective of this paper is to analyze how
sustainable consumption could minimize
environmental impacts and how this idea could be
taken to the consumers effectively through
advertisements