Abstract:
The tourism industry has a history of being highly reactive to short-term local and international
events. “The Eater Sunday attack”- attacks against civilians carried out in places of worship and city
hotels on Easter Sunday in Sri Lanka created a destructive effect on the whole tourism industry. So
Sri Lanka should focus on the present’s possible ways to overcome the effects of a crisis in order to
ensure a sustainable recovery strategy. Therefore this study conducted to analyze impacts of the
Easter Sunday attacks in the tourism industry and build a strategic approach to recover from this
serious problem. Also to fill up the gap between crisis and recovery, the present study provides a
theoretical framework and will then emphasize the practical viewpoint of Sri Lanka based on the
related studies about tourism crisis Management. This study found there are several inefficiencies in
the tourism crisis management of Sri Lanka. Therefore the government and the related Tourism
Authorities should give a keen interest in the implementation of the recovery strategic approach.
