Abstract:
Saving is the fraction of income not spent on current expenditures but put aside to take
care of uncertainties in the future since it is very difficult to determine what will happen
in the next second. Savings have not only been described as an important economic and financial issue
but also correspond to a fundamental driving tool of economic growth and development at large.
Basically, at the micro level, savings also serve as a means of mobilizing financial resources as capital
to start up new or expand existing businesses. The informal financial sector in developing countries is
important for financing informal sector clients. “Seeddu” system plays a remarkable role in developing
rural women’s livelihood in Nintavur DS area. Therefore, this study tries to analyze the saving behavior
of rural women with particular reference to “Seeddu” system. The main purposes of this study is to
obtain an insight into the saving behavior of rural women through particular reference with ‘Seeddu’
system of Nintavur DS area in order to propose further recommendations for efficient rural
development. Qualitative method has been used to analyze the data for this research. Data have been
gathered from both primary and secondary sources. Thirty repondents were selected by purposive
sampling method. Primary Data have been gathered from interview, observation and focus group
discussion. As secondary data, research articles, magazines, electronic sources and literatures have
been used. The findings show that, the majority of the rural women are engaging in the informal
“seeddu” system to fullfil their financial needs in the Nintavur DS Area.