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Impact of investor’s behaviour on investment decision making: a survey on Colombo stock exchange, Sri Lanka

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dc.contributor.author Balagobei, Saseela
dc.date.accessioned 2020-01-09T03:50:18Z
dc.date.available 2020-01-09T03:50:18Z
dc.date.issued 2019-12-18
dc.identifier.citation 8th South Eastern University International Arts Research Symposium -2019. 18th December 2019. South Eastern University of Sri Lanka, Oluvil, Sri Lanka. pp. 112. en_US
dc.identifier.isbn 978-955-627-203-1
dc.identifier.uri http://ir.lib.seu.ac.lk/handle/123456789/4249
dc.description.abstract Traditional finance has always presumed that investors are rational in their decision making process in the stock market about risk return trade-offs and maximizing utility. However, behavioral finance studies revealed that human beings do not behave as rationally as economists suppose as their decisions at times are affected by various factors. The objective of this study is exploring the investor’s behaviour influencing investment decision making at Colombo Stock Exchange. As there are limited studies about behavioral finance in Sri Lanka, this study is expected to contribute significantly to the development of this field in Sri Lanka. To achieve the objective, the questionnaires are distributed to a sample size of 100 individual investors who are involved in the Colombo stock Exchange. The collected data are analysed by using statistical techniques including factor Analysis. The result shows that there are four behavioral factors affecting the investment decisions of individual investors at Colombo Stock Exchange which are Herding, Heuristics, Prospect and Market. Most of the variables from all factors have moderate impacts whereas anchoring variable from heuristic factor has high influence and choice of stock variable from herding factor has low influence on investment decision making. en_US
dc.language.iso en_US en_US
dc.publisher Faculty of Arts and Culture South Eastern University of Sri Lanka. en_US
dc.subject Behavioral finance en_US
dc.subject Investor’s behaviour en_US
dc.subject Investment decision making en_US
dc.title Impact of investor’s behaviour on investment decision making: a survey on Colombo stock exchange, Sri Lanka en_US
dc.type Article en_US


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  • SEUIARS - 2019 [127]
    South Eastern University International Arts Research Symposium -2019

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