Abstract:
The development in the populace and the futures in the twentieth century has expanded the use of natural
nourishment items. Customers' mindfulness is worried to item attributes investigation and acknowledgment by
buyers. Numerous customers see natural nourishments to be of better quality, more advantageous and more
nutritious than nourishment created utilizing traditional techniques, however convincing examination on potential
impacts on a creature and human wellbeing is deficient. The Organic nourishment area is frail because of specific
reasons such as, absence of reach, wrong dispersion channels, absence of retail arrangement, and so forth.
Cleanliness, human prosperity and common stress close by material properties, for instance, nutritive worth, taste,
freshness and appearance sway normal sustenance client tendencies. Measurement variables may portray normal
clients, yet the association isn't incredibly basic. Clients similarly accomplice normal sustenance with basic
technique, care for the earth and animal welfare and the non-use of pesticides and manures. The superior worth
continues covering common sustenance usage. Understanding the grounds of extending the degree of
characteristic sustenance usage, for instance, motivation is most fundamental in understanding the ability of the
regular sustenance to transform into a truly standard market. This paper dissects the total investigation about the
mindfulness among the buyers in Rajapalayam Taluk. The analyst has utilized Chi – Square Test, Percentage
Analysis to decide the degree of buyer mindfulness. Through this investigation, it is found that customers are
having a superior discernment about natural nourishment items. The interest in natural nourishment items are
expanding step by step on an exceptionally huge scale as individuals are getting progressively cognizant about
well-being and the earth. India is a developing business sector on account of natural nourishments and the interest
for natural items is quickly expanding. Natural cultivating is one of the most significant and inclining sections in
cultivating in India during this time.
