Abstract:
Background music has been used to improve customer behavior by improving emotional and behavioral
characteristics. The present research examines the effects of music tempo of two language songs on customer
shopping behavior. A survey was conducted at Arpico Super Center Kandy comprising with five experimental
treatment viz no music, high tempo English song, low tempo English song, high tempo Sinhala song, and low
tempo Sinhala song. The response of 30 randomly selected customers were evaluated for each type of treatments
and in total 150 customers were interviewed. Overall, the study reveals that significant variations on customer
behavior are found among the music tempo particularly in English and Sinhala songs (p < 0.05). Lower tempo
music of both languages have positively affected customer behavior resulted in the highest level of pleasure,
arousal, and satisfaction after purchase. On the other hand, a considerable number of customers neither attracted
by the tempo nor the language of music. Thus this study suggests that maintaining a lower level of music tempo
will encourage the majority of the customer behaviors thereby could be used as a strategy to improve sales volume.
