Relationship quality and customer loyalty: a study in the banking clients in Sri Lanka

dc.contributor.author	Mujahid Hilal, M. I.
dc.date.accessioned	2020-01-27T07:52:53Z
dc.date.available	2020-01-27T07:52:53Z
dc.date.issued	2019-11-25
dc.identifier.citation	8th Annual International Research Conference - 2019, on "Sustainability through Business, Humanities and Technologies", pp. 215-221.	en_US
dc.identifier.isbn	978-955-627-195-9
dc.identifier.uri	http://ir.lib.seu.ac.lk/handle/123456789/4322
dc.description.abstract	The objectives of the study is to explore the effect of relationship quality on the customer loyalty among banking customers and to identify the factors that mostly influence on the customer loyalty among banking customers. In order to meet the objective, researcher used a questionnaire survey to collect data from 225 banking customers in the Eastern province of Sri Lanka. Data were analyzed using multiple regression. Analysis revealed that trust, commitment, satisfaction and communication are important for banking sectors to create customer loyalty.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Faculty of Management and Commerce, South Eastern University of Sri Lanka.	en_US
dc.subject	Relationship Quality	en_US
dc.subject	Loyalty	en_US
dc.subject	Trust	en_US
dc.subject	Commitment	en_US
dc.subject	Communication	en_US
dc.title	Relationship quality and customer loyalty: a study in the banking clients in Sri Lanka	en_US
dc.type	Article	en_US