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Market orientation adoption strategies for small restaurants : a study in the Eastern Sri Lanka

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dc.contributor.author Mujahid Hilal, Mohamed Ismail
dc.contributor.author Mohamed Mubarak, Kaldeen
dc.date.accessioned 2015-09-11T11:03:42Z
dc.date.available 2015-09-11T11:03:42Z
dc.date.issued 2012-01
dc.identifier.issn 233333
dc.identifier.uri http://ir.lib.seu.ac.lk/123456789/435
dc.description.abstract The main aim of the study is to investigate the adoption and application of market orientation by small restaurants in the Eastern Sri Lanka. In order to achieve this aim, 21 small restaurants were drawn from the Eastern part of Sri Lanka. Findings suggest that small restaurants are unable to adopt market orientation strategies. Components of market orientation such as customer orientation, competitor orientation and inter functional coordination are with insignificant correlation and hence, the components of market orientation are not adopted by small restaurants. Monitoring the changes in the customer needs is essential for the success of these firms in the industry. Though these firms are small, competitors’ analysis has to be done and the results should be used as input for the development of competitive strategy. Inter functional coordination is also playing major role in this business to become market oriented en_US
dc.language.iso en_US en_US
dc.publisher South Eastern University of Sri Lanka en_US
dc.subject Small restaurants en_US
dc.subject Customers en_US
dc.subject Business performance en_US
dc.subject Business performance en_US
dc.title Market orientation adoption strategies for small restaurants : a study in the Eastern Sri Lanka en_US
dc.type Article en_US


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