Abstract:
The tourism industry in Sri Lanka is getting more significant development in recent
years. Consequently, hotel industry has taken new entrance and considered as a mode
of foreign income therefore background of the research is identified in accordance
with the development of tourism industry. This research intended to carry out the
identification and an analysis of the characteristics of organizational culture on
growth of customer base in hotel industry by giving the special reference to
Trincomalee District.
The research problem of the study was identified in hotel industry with the
growth of customer base in Trincomalee district. Therefore, it is focused whether
characteristics of organizational culture have impacts or not on the growth of
customer base in hotel industry in Trincomalee district
Seven primary characteristics have been identified such as innovation and risk
taking, attention to detail, outcome orientation, people orientation, team orientation,
aggressiveness, and stability within the scope of this study. 15 hotels in Trincomalee
District were selected for data collection by using questionnaires and interviews based
on random sampling techniques. The objectives of the study were to identify the
existing degree of organizational culture, the relationship between those, the
contribution of each character, and identifying the most critical factor.
