Abstract:
The purpose of this study is to explore the dimensions of Freelancer Value
Proposition (FVP) and Freelancer Job Stress (FJS). This study provides insights
about the factors which create value for freelancers and also sheds light on
the factors which cause stress to freelancers while freelancing with the help
of an online platform. Semi-structured interviews were conducted for data
collection from freelancers. The grounded theory approach was used and data
analysis follows the process of open coding, axial coding and themes formulation.
Findings indicate that work-life balance value, developmental value, economic
value, autonomy value, hedonistic value and social value are dimensions of FVP.
Lack of role clarity, payment issues, time management issue, work availability
issue, lack of perks and benefits and work rejections are dimensions of FJS. This
study is the first effort to find out the dimensions of FVP and FJS, which will help
to construct long-term relationship between freelancers and platform.
