Abstract:
Background music has been used to improve customer behavior by improving emotional and
behavioral characteristics. The present research examines the effects of music tempo of two
language songs on customer shopping behavior. A survey was conducted at Arpico Super
Center Kandy comprising with five experimental treatment viz no music, high tempo English
song, low tempo English song, high tempo Sinhala song, and low tempo Sinhala song. The
response of 30 randomly selected customers were evaluated for each type of treatments and
in total 150 customers was interviewed. Overall, the study reveals that significant variations
on customer behavior were found among the music tempo particularly English and Sinhala
songs (p < 0.05). Lower tempo music of both languages had positively affected customer
behavior resulted in the highest level of pleasure, arousal, and satisfaction after purchase. On
other hands, a considerable number of customers neither attracted by the tempo nor the
language of music. Thus this study suggests to maintaining a lower level of music tempo will
encourage the majority of the customer behaviors hereby could be used as a strategy to
improve sales volume
