Abstract:
The objective of the study is to investigate the preferences of career choices among
the Arts graduates in Batticaloa, graduated from the Eastern University, Sri Lanka.
For this purpose, 100 arts graduates were selected in Batticaloa District. The primary
data were collected through a structured questionnaire and this study employs the
Probit model for the data analysis as the discrete choices have two categories in the
dependent variable. Career choice was considered as an outcome variable whereas
eight control variables such as duration of work Experience, number of complete
English and technology courses, distance, job security, motivation, personal interest,
income. The results show that except for a variable parallel other seven variables were
statically significant in all possible comparisons, but significant levels and magnitude
of each coefficient were differed. Empirical results of the model indicate that all the
above variables are important factors that determine the career choices. The major
findings of the study may assist the eastern university in Batticaloa arts graduates in
selecting their specialization preferences on the subjects and the academics to
improve their curriculum design in the future.
