Abstract:
The aim of this paper is to examine
the behaviour of stock returns of Sri Lankan companies
with respect to two popularly known firm level
characteristics: firm size and book-to-market equity,
employing multi factor model for the period span from
2007 to 2011.Empirical findings from multiple
regression analysis reveal that book-to-market equity
has positive role in behavior of stock returns while firm
size has expected negative direction in behavior of
stock returns and not significant.